Today in Apple history: Google comes out of beta

By

Google-Apple
Google and Apple were friends at first. It didn't last.
Photo: Google/Apple

Sept21 September 21, 1999: A little startup named Google comes out of beta, announcing the launch of a website that will let the general public easily search for information.

To Apple, which is embracing the internet with its twin iMac G3 and iBook products, Google seems like the perfect ally. Sadly, the relationship doesn’t remain rosy for long.

.

Google now a subsidiary of a new company: Alphabet

By

google-now-a-subsidiary-of-a-new-company-alphabet-image-cultofandroidcomwp-contentuploads201508alphabet-jpg
Larry Page announced a whole new company, Alphabet, and it now owns Google.
Photo: Alphabet

Google just dropped a bombshell announcement that the operating structure of the company is getting seriously shaken up. To start, co-founder Larry Page broke the news of Alphabet: a new holding company which Google will operate under moving forward. Page will operate as the CEO with Sergey Brin as President effective immediately.

.

Author Steven Levy On Apple v. Google [Exclusive Q&A]

By

in_the_plex

Steven Levy‘s new book about Google In The Plex revealed a few juicy nuggets about the relationship between Apple and Google.

At first, Larry and Sergey wanted Steve Jobs as their CEO. Then the two companies had a long honeymoon, sharing board members and collaborating on groundbreaking software. But then it all soured when Google released Android, and Steve Jobs hid the iPad from Eric Schmidt, even though he was sitting on Apple’s board.

We had a chance to ask Levy for more detail and insight into the relationship between Apple and Google. Here is our exclusive Q&A:

.

Steve Jobs Was First Choice For Google’s CEO

By

steve-jobs

Back in 2000, when Google was just getting started, its venture capital backers insisted the fledling company find an experieced CEO to provide ‘adult supervision.’

Venture capitalist John Doerr arranged for Google’s young co-founders to meet with half-a-dozen Silicon Valley CEOs in an attempt to get the process started. Larry Page and Sergey Brin met with Intel’s Andy Grove, Amazon’s Jeff Bezos and several others.

At the end of the tour, they were ready to hire a CEO but there was a problem, according to Wired senior writer Steven Levy:

… they would only consider one person: Steve Jobs.

Jobs was busy running Apple, of course, which was just about to introduce the first iPod, the product that would transform the company. Doerr persuaded them to widen their net and introduced them to Eric Schmidt, then CEO of Novell. Schmidt became Google’s CEO in 2001.

The nugget about Steve Jobs is from the latest Wired magazine, in a story about Larry Page retaking the reins as Google’s CEO. It is not yet online. The story is an excerpt from Levy’s upcoming book, “In the Plex: How Google Thinks, Works and Shapes Our Lives,” which is available for pre-order on Amazon.

.