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Developers Confused As Apple Tweaks Its App Store Search Algorithm… Again


With so many changes recently, it's becoming hard to rely on App Store searches.

Sometime last week, it became apparent that Apple had tweaked its App Store search algorithm to display results in order of their user rankings and descriptions, rather than the names of the apps themselves. The change brought some confusion, not only to App Store customers, but also to developers, who found that their apps were no longer appearing under certain searches as they had been.

It now appears that Apple has backtracked on that change, however.