I followed the advice of an App Store optimization expert last year in an attempt to promote my iPhone app. Big mistake. It felt wrong at the time, and it did more harm than good. Now I’ve learned to trust my gut instincts instead.
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These days, Google is clearly heading toward delivering more helpful search results, which makes some people believe that search engine optimization has become a thing of the past. The reality is quite the opposite, though: It has never been more important to understand best SEO practices and get your hands on accurate data to maintain a stable online presence.
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Sometime last week, it became apparent that Apple had tweaked its App Store search algorithm to display results in order of their user rankings and descriptions, rather than the names of the apps themselves. The change brought some confusion, not only to App Store customers, but also to developers, who found that their apps were no longer appearing under certain searches as they had been.
It now appears that Apple has backtracked on that change, however.
InboundWriter is one of those stunning, trick applications you’re surprised even exists. It’s a web-based text editor that allows you to see — via a big speedometer-like gauge — how well you’ve tuned your document to be search-engine friendly (otherwise known as search-engine optimization, or SEO), and then gives you the tools to tweak your document’s SEO to perfection. And yes, it’s free — so long as you don’t go over eight documents per month.
But since its launch
early this year in May of last year, InboundWriter has been running on Flash, making it annoyingly unavailable on the iPad. But that’s about to change; it’s been re-worked from the ground up to run on HTML5, and has even had its aspect ratio optimized for the iPad.