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I followed the advice of an App Store optimization expert last year in an attempt to promote my iPhone app. Big mistake. It felt wrong at the time, and it did more harm than good. Now I’ve learned to trust my gut instincts instead.
These days, Google is clearly heading toward delivering more helpful search results, which makes some people believe that search engine optimization has become a thing of the past. The reality is quite the opposite, though: It has never been more important to understand best SEO practices and get your hands on accurate data to maintain a stable online presence.
If you don’t want to hire professionals to fix up your site, SEO PowerSuite is your DIY alternative.
SEO PowerSuite is an all-in-one suite of Mac SEO tools that, according to the company, is reportedly used by every third SEO professional in the world. To find out how to use SEO PowerSuite to optimize your website, read on.
Sometime last week, it became apparent that Apple had tweaked its App Store search algorithm to display results in order of their user rankings and descriptions, rather than the names of the apps themselves. The change brought some confusion, not only to App Store customers, but also to developers, who found that their apps were no longer appearing under certain searches as they had been.
It now appears that Apple has backtracked on that change, however.