Seattle

Read Cult of Mac’s latest posts on Seattle:

Apple cancels all ‘Today at Apple’ sessions across U.S. and Canada

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Today at Apple session image
Apple stores are starting to look sparse.
Photo: Apple

Apple is continuing to take preventative measures against the coronavirus outbreak in the U.S. by canceling all ‘Today at Apple’ sessions at Apple stores in the U.S. and Canada.

Earlier this week, ‘Today at Apple’ sessions in Seattle and San Francisco stores were canceled until March 29. Cult of Mac confirmed Friday that the company has canceled all further sessions at all retail locations in the U.S. and Canada for the foreseeable future.

Apple closes all 17 stores in Italy [Updated]

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Apple is closed for business in Italy.
Photo: Apple

Apple is set to shutter all of its stores in Italy beginning Thursday until further notice as the country goes into total lockdown due to concerns over the coronavirus outbreak.

All 17 stores in Italy have updated their webpages showing that doors will close early Wednesday and the company isn’t saying when they will be reopened.

Apple plans to hire 2,000 workers in Seattle by 2024

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Apple is moving into these two buildings in Seattle.
Photo: Kilroy Realty

The mayor of Seattle confirmed today that Apple is making a major play to move into Amazon and Microsoft’s backyard.

During a press conference today, Mayor Jenny A. Durkan revealed that Apple plans to increase its expansion into Seattle by hiring an additional 2,000 employees in the next five years.

Acclaimed Steve Jobs opera coming to Seattle

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Ashton Kutcher and Michael Fassbender played Steve Jobs in movies. Now Edward Parks III brings his rich baritone voice to the Steve Jobs opera, The (R)evolution of Steve Jobs.
Steve Jobs as portrayed by Edward Parks III in the original Santa Fe version of the opera, circa 2017.
Photo: Dario Acosta/Santa Fe Opera

It’s not often that a business executive’s life can be described as operatic. If that’s true for anyone, though, it may well be Apple’s late CEO and co-founder Steve Jobs — whose life saw plenty of the kind of dramatic triumphs and failures that inform the best operas.

It’s therefore appropriate that Jobs’ life forms the basis for The (R)evolution of Steve Jobs, a modern opera which is soon to make its debut in Seattle.

9 things you didn’t know about Apple’s new Seattle store

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A look inside Apple's new store.
The Seattle store focuses on education.
Photo: Steve Ringman/Seattle Times

Chamfered edges. Hidden gardens. Bathroom secrets. Apple’s new Seattle store has it all, according to The CultCast host Erfon Elijah.

He recently made a journey to the new store and was blown away by the features that make it a place you want to hang out in. Be ready to be impressed with his video tour!

Apple doubles down on AI in Seattle

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Siri
Siri needs all the AI talent it can get.
Photo: Ste Smith/Cult of Mac

Apple’s is slowly invading the home turf of some of its biggest rivals in Seattle.

The iPhone-maker has reportedly secured more office space in one of the biggest skyscrapers in Seattle, where Amazon, Microsft and Facebook all fight for top tech talent.

Steve Jobs’ original Apple-1 is going on display

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New exhibition will show off the most important computer in Apple history.
Photo: Living Computers

An ultra-rare Apple-1 prototype used by Steve Jobs as a demo unit is going on display at a Seattle computer museum. It’s the crown jewel of an impressive collection of vintage Apple gear that will be housed in a new wing opening Friday at Living Computers: Museum + Labs.

Lāth Carlson, the museum’s executive director, calls the Apple prototype “the most important computer in history” — and also “the most boring to look at.”

Apple’s A.I. hub in Seattle is about to get a lot bigger

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Sorry, Alexa: Siri still the most widespread AI assistant
Siri needs better machine learning skills.
Photo: Ste Smith/Cult of Mac

Apple plans to deepen its roots in Microsoft’s backyard by expanding operations at its Seattle center that specializes in AI and machine learning technology.

Details about the new Seattle hub were shared by Apple in a recent interview that also announced the iPhone-maker has created a $1 million endowed professorship in artificial intelligence at the University of Washington.

Apple may be planning huge Seattle expansion

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Apple adds 5 new vice presidents to its executive lineup
Apple wants to be the next Silicon Valley giant to tap into Seattle.
Photo: Lyle Kahney/Cult of Mac

Amazon and Microsoft could get some big competition in their own backyard from Apple soon, based on a new real estate rumor that claims the Silicon Valley titan is eyeing a huge office expansion in Seattle.

Details on exactly where Apple is planning to plant its flag in Seattle aren’t clear yet, but the company’s new offices will reportedly be “huge” with several hundred thousand square feet of space.