Apple looks to paid search to ‘improve’ discoverability on App Store

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App Store
Apple needs to help consumers find quality apps, and developers to sell them.
Photo: Parampreet Chanana/Pixabay
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Twitter’s new trick: serving up funny GIFs

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Rock out with your taco out.
Rock out with your taco out.
Photo: Twitter

Twitter and animated GIFs are a popular combination – the social media company’s users shared 100 million of them last year – but finding just the right one has been more art than science.

Today, however, Twitter rolls out a new way to search for your animated funnies from within the 140-character service itself.

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Google paid Apple $1 billion to keep its search bar on the iPhone

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Got a new iPhone? Set it up right.
Breaking news: There's big money in search.
Photo: Killian Bell/Cult of Android

Android and iOS may be mortal enemies in some ways, but Google clearly realizes the value of having Apple’s hundreds of millions of customers use its search engine.

So much so, in fact, that in 2014 Google paid Apple a massive $1 billion to keep its search bar on the iPhone.

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Bing’s redesigned iPhone app focuses on instant answers

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bing-iphone-app-redesign - 2
Bing's new app is both pretty and powerful.
Photo: Microsoft

Microsoft released a completely revamped Bing app for iPhone today with a redesigned home page and a much larger emphasis on instant answers to search queries. Finding what you’re looking for now takes much less time.  It’s possible that this release is a stepping stone to the iOS debut of Cortana, Microsoft’s answer to Google Now.

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App Store search just got much smarter

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app-store-search
App searches now have a lot more in store for developers.
Photo: Apple
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How to find the exact setting you need in iOS 9

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Settings Search iOS 9

Photo: Rob LeFebvre/Cult of Mac

iOS has so many settings in one app, it’s kind of ridiculous.

Whether you want to change preferences for an app or the operating system itself, a trip to the crowded Settings app can often be a frustrating experience.

iOS 9 — still in beta — has a solution for that information overload though: Search.

Here’s how to access it.

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App Store’s ‘Explore’ feature powered by Apple startup acquisition

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Could Apple really dump Google search? Photo: Killian Bell/Cult of Mac
Apple is trying to improve its search functions. Photo: Luke Dormehl/Cult of Mac
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