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Shure’s Newest Canalphones Are Almost As Affordable As Apple’s Buds [CES 2014]

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Shure’s new $50 SE112 IEMs. Photo: Eli Milchman

CES 2014 bug

LAS VEGAS — Shure has hit the extremes lately in terms of how much they think music lovers are willing to pay for headphones and earphones, but their latest in-ear monitors cost just $50.

The new SE112s are just half the price of Shure’s previously cheapest IEMs, the SE215, and only $20 more than Apple’s iconic, earbud-ish EarPods. It’s quite a change for Shure: Earlier this year, the company came out with the ultra-high-end, $1,000-plus SE846 canalphones. And their exotic, carbon-fiber SRH1540 headphones arrived just a few months ago at a robust $624.

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