Ex-Apple CEO Sculley Says Apple Has Best Shot To Win TV Market
When Steve Jobs brought John Sculley over to Apple as the new CEO in 1983, he wasn’t really known as a product visionary, but he was one of the best marketing guys on the planet. He knows how companies can capture a bigger marketshare for themselves, and he thinks that Apple is ready to pounce all over the TV market.
In a recent interview, the ex-CEO explained that Apple has the best chance of any company to take control of consumers’ living rooms, stating it’s “Apple’s game to lose.”
