All items tagged with "Sculley"

Ex-Apple CEO Sculley Says Apple Has Best Shot To Win TV Market

Ex-Apple CEO Sculley Says Apple Has Best Shot To Win TV Market

1984 — Steve Jobs and John Sculley — Image by Ed Kashi/CORBIS

When Steve Jobs brought John Sculley over to Apple as the new CEO in 1983, he wasn’t really known as a product visionary, but he was one of the best marketing guys on the planet. ┬áHe knows how companies can capture a bigger marketshare for themselves, and he thinks that Apple is ready to pounce all over the TV market.

In a recent interview, the ex-CEO explained that Apple has the best chance of any company to take control of consumers’ living rooms, stating it’s “Apple’s game to lose.”

Read the rest of this post »