The big intrigue in the tech world today is why Google bought Nest Labs for $3.2 billion and Apple didn’t.
A lot of the speculation is paranoid: Google wants to track everyone offline as well as online, and Nest’s thermostat and smoke alarms give the Googleplex motion sensors right in peoples’ homes.
But wouldn’t Apple be a more natural fit for the home-automation startup? Nest was co-founded by two former Apple staffers, Tony Fadell and Matt Rogers. Fadell was one the fathers of the iPod — a key hardware engineer who led the music player’s development over 17 generations. Rogers was one of Fadell’s top lieutenants.
With great design and easy interfaces, Nest’s combination of hardware and internet software services makes its products very Apple-like. And as home automation is poised to take off (thanks largely to the iPhone and iPad), Apple is surely interested in this potentially huge market.
So why didn’t Apple didn’t pick up the company? Maybe it’s because Jony Ive, Apple’s head designer, was responsible for getting Tony Fadell pushed out of Cupertino.