File under: Rampant Speculation. Apple Maps is pretty bad compared to Google Maps, and they need to get it fixed in a hurry, by either chaining their engineers to their desks, or buying another company with enough talent to fix Scott Forstall’s biggest snafu.
There was a ridiculous rumor last month that Apple might acquire TomTom to fix Maps, and now the web has sprouted another crazy rumor that Apple might acquire a different mapping company to fix Maps: Waze.
2012 was a very different year for Apple. For starters, it was Tim Cook’s first year as CEO. While much of Apple has remained the same, Cook has definitely shown that he is a different type of leader than his predecessor. Apple is evolving into something new.
Between four press events and the Worldwide Developers Conference in June, Apple announced an unprecedented slew of new products in 2012. Every single major product was refreshed to some extent, which leaves even more speculation as to what Apple has up its sleeve for 2013.
There have been key executive firings and hirings, heated lawsuits, and scandals. In the midst of everything, Apple managed to become the most valuable company on earth.
While there are many big Apple moments from this past year, we’ve gathered what we think are the 10 most notable stories. Here they are:
So you wanna be the next Jony Ive and make beautiful and intuitive products that are just like Apple’s? Good for you. But figuring out how to replicate Apple’s design philosophies isn’t all that easy – look at RIM.
To help you out, Online MBA created this two minute video that boils down all of Jony and Steve’s design insights into five bite-sized nuggets. Maybe you won’t invent the next iPhone but if you follow their advice it should at least prevent you from becoming the next Scott Forstall.
Motorists looking for Mildura are getting lost in Murray Sunset National Park.
The countless problems users have faced with Apple’s new Maps service have been widely documented since the software made its debut with iOS 6 back in September. The large majority of users — particularly those outside of the United States — have found it to be unreliable, inaccurate, and largely useless.
Now Australian police have warned that using the service could get you killed. The caution comes after six motorists were guided into the wilderness when looking for the Victorian city of Mildura.
We’ve already posted all of the best quotes from Apple CEO Tim Cook’s major new interview with Bloomberg Businessweek, but this deserves highlighting: in the interview, Tim Cook explained why he fired iOS chief Scott Forstall, strongly indicating that Forstall was a divisive, political figure in Apple who flew in the face of the spirit of collaboration the company strives for.
In a new interview with the BBC, Tony Fadell, a former Apple executive who is often referred to as the “father of the iPod,” insists Scott Forstall “got what he deserved” when he was fired by Apple back in October. Although he refused to speak about his relationship with the former iOS chief, Fadell says the decision to let him go was completely “justified.”
The world has hated Apple Maps with a fiery passion, and Apple is ready to clean house and get rid of key people who were in charge of the disaster.
According to a tweet by Bloomberg news, Richard Williamson, the executive behind Apple’s new Maps app, just got fired by Eddy Cue. After Scott Forstall was recently fired, Cue was given the reigns on the Maps app and it appears that he’s wasting no time getting things fixed.
Will Apple regret saying goodbye to Scott Forstall?
After being stripped of his position as senior vice president of iOS software, Scott Forstall will now server as an advisor to Tim Cook until he leaves Apple in 2013. While we can’t be certain why he’s really leaving the Cupertino company, rumor has it he’s been axed for refusing to apologize for the half-baked Maps app in iOS 6, and his fiery personality that often upsets others in the Apple camp.
However, Michael Lopp, a director at Palantir and a former senior engineer at Apple, believes firing Forstall was a big mistake. Lopp believes that Forstall “was the best approximation of Steve Jobs that Apple had left.”
This week at Apple, two important executives just got picked off the tree, and on our newest CultCast, we’ll tell you what the departure of long time exec Scott Forstall and the just-hired John Browett means for iOS, OS X, Apple Stores, and all the great Apple products you adore. Plus, Jony Ive’s about to get even more design control over all the Macs you love to own, but the question is, is that a good thing?
Then, get out your lightsabers and prepare the X-Wings, we’re diving deep into the Disney acquisition of LucasFilm and what that means for everyone’s favorite space movies.
If this doesn’t end in another Spaceballs movie, we’re gonna be upset.
Subscribe to The CultCast now on iTunes, or easily stream new and previous episodes via Apple’s free Podcasts App. And please note, if episode 40 isn’t yet showing up for you, subscribing will fix that problem right quick.
Why the sudden change of heart? According to a new report, Mansfield and Scott Forstall haven’t gotten along too well, and when news surfaced that Forstall was on the way out, Mansfield decided Apple would be a lovely place to work at again.