Just after CES wound down back in January, I was part of a (relatively) small group of journalists and bloggers present at the Disney media event that revealed Disney’s Infinity game universe to the world. Problem was, I had no clue why I’d been invited, as all the hoopla was about the console game. Toward the end, I bumped into Bill Roper, Disney’s product development chief, and asked why I was there as I gulped down a delicious, miniature milkshake.
His answer was cryptic. But the reason I’d been invited has just made its entrance onto the app store today — it’s the Disney Infinity: Toy Box iPad app, a virtual sandbox mashup that allows anyone with an iPad to take a variety of Disney characters and play with them in different Disney worlds. And it’s free — for now.