Apple looks to attract young talent with new San Francisco office

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235 Second St. might be Apple's new home in San Francisco.
Apple's San Francisco office.
Photo: Todd Johnson/SF Business Times

Apple has never been a company to offer the kind of perks that Google and others do — allowing its stock options and world-beating reputation to make up for the tech giant’s lack of indoor climbing walls and free food.

But a new report suggests that Apple may be slowly rethinking its approach to incentives. And it’s all beginning with San Francisco real-estate.

Look at how Apple’s new flagship store is coming along

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apple-store-san-francisco
Yet another Apple Store is coming to SF.
Photo: Steve Rhodes/Flickr CC

The new Apple Store coming soon to San Francisco appears to be making decent progress. Leo Cheng snapped a nice photo from Solano Labs across the street from the new location and tweeted it at us. The store still looks like a hot mess, but the workers are apparently working on the glass doors for the entrance in this picture. Take a look.

Crowd at San Francisco Apple Store protests FBI’s iPhone backdoor request

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Protestors show their support for Apple.
Photo: DocPop CC

A crowd of several dozen protesters gathered in front of Apple’s flagship retail store in Francisco last night to protest the U.S. government’s attempt to force Apple to aid the FBI in hacking into an iPhone.

Ranging from privacy advocates to casual iPhone owners, the crowd argued that such a move sets a dangerous precedent that threatens the safety and security of millions of iOS users around the world.

Apple plants its flag at Bill Graham Civic Auditorium

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Apple is making its mark on San Francisco.
Apple is making its mark on San Francisco.
Photo: Milo Kahney/Cult of Mac

SAN FRANCISCO — It’s not as cool as installing a gorgeous glass staircase, but Apple is definitely making its mark on the Bill Graham Civic Auditorium here.

Flags, signs, security barricades — it’s all part of the prep for Apple’s massive iPhone 6s event scheduled for next week. It’s a shabby corner of San Francisco, but Apple is totally classing up the joint.

See more pictures of Friday’s street scene below.

Apple’s iPhone 6s event will blow up the Internet

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The nondescript exterior of the Bill Graham Civic Auditorium doesn't give an inkling what Apple's up to inside.
The nondescript exterior of the Bill Graham Civic Auditorium doesn't give an inkling what Apple's up to inside.
Photo: Jim Merithew/Cult of Mac

SAN FRANCISCO — Just how big is Apple’s next product reveal going to be? All signs point to it being a massive blowout of an event — far bigger than the standard iPhone “s” upgrade the world is expecting.