Samsung isn’t going anywhere when it comes to iPhone 6s production. Photo: Jim Merithew/Cult of Mac
People hoping that Apple will drop the Samsung albatross from around its neck for the forthcoming iPhone 6s may be disappointed.
According to a new report coming from the Asian supply chain, Samsung has come to an agreement with Apple to supply new 20nm LPDDR4 DRAM memory chips for the next generation iPhone, expected this September. Samsung will reportedly provide half of the chips Apple needs for its next iPhone, and has no problems upping the order if more are required.
It’s not just smartphones where Apple’s taking on Samsung. Photo: Jim Merithew/Cult of Mac
Apple is continuing to provide credible reasons that it may be working on an electric vehicle, as a new report suggests that Cupertino is in the midst of hiring away battery experts from major companies involved with the car industry.
The latest company to be allegedly targeted? None other than longtime Apple rival, Samsung.
Like a deer in headlights, the company seems to be skittishly veering from one idea to the next, without any real understanding of what it needs to do to once again be competitive.
Of course, there is one idea that has worked for Samsung in the past, and with its mobile division falling on hard times, that strategy seems to be one the South Korean tech giant is more than happy to return to: copying Apple.
Samsung may be beating a tactical retreat. Photo: Killian Bell/Cult of Mac
Things aren’t looking too rosy for Samsung at the moment. Having seen profits slip due to its falling mobile sales, the flailing South Korean tech giant is reportedly considering throwing in the towel altogether in Japan, where it’s struggling more than elsewhere.
Samsung currently represents a miniscule 4 percent of the Japanese smartphone market, which puts it in sixth place. According to sources with Samsung, staying in Japan is actually losing rather than gaining the company money.
While Samsung hasn’t traditionally been a top-seller in Japan, here in 2015 it’s doing worse than ever: with the company’s favorite metric, marketshare, shrinking from 17 percent two years ago to low single digits today.
Knowing how much is at stake, things can get pretty vicious when you’re a manufacturer with a shot at providing Apple with vital components for its next generation iPhone.
We’ve known for some time that Taiwan Semiconductor Manufacturing Co. and Samsung have been battling it out over who gets picked by Apple to make its forthcoming A9 processors — with Samsung apparently having the advantage currently, due to offering Apple a better deal financially.
TSMC isn’t taking this lying down, however. In fact, the company is currently suing an ex-employee who allegedly leaked R&D secrets to Samsung; thereby allowing it to both catch up in the chip fabrication business.
The iPhone 6s could get by with a little help from Samsung. Photo: Jim Merithew
In public, the big smartphone competition may be between Apple and Samsung, but behind the scenes the faltering Samsung has another battle on its hands: with rival manufacturer TSMC over who gets to build the A9 processor for the next generation iPhone.
And while Samsung is decisively losing the battle to sell the most smartphones in the marketplace, the A9 chip orders could be one clash it is going to emerge victorious from!