Tiny charger taps AA batteries to keep your phone running

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Modern mobile phones need a lot of power; chances are we’ve all got an external battery pack (or at least a second cable and wall plug) tucked away in a bag somewhere that will charge up our Android and iOS mobile phones while we’re on the run.

The thing is, those things need to be taken along with you when you leave the house. If you’re like me, though, that requires a heck of a lot of cognitive overhead and pre-planning.

The whole point of the Nipper, this tiny new mobile phone charger that uses two AA batteries to give you a bit of juice when needed, is to always be available.

27% of smartphone buyers in Europe swapped Android for iPhone last quarter

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Consumers aren’t bored of the iPhone 6 yet.
Photo: Killian Bell/Cult of Android

Apple’s iPhones might be on the verge of a big refresh this month, but that doesn’t make them any less appealing to those looking to take a break from Android.

In Europe, 27 percent of smartphone shoppers swapped their Android for an iPhone last quarter, while 9 percent of consumers made the same switch in the U.S.

Samsung’s Gear S2 is coming to tackle the Apple Watch

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Gear S2 and Gear S2 classic hope to appeal to traditional watch wearers.
Photo: Samsung

After teasing the new Gear S2 smartwatch during its Galaxy Note 5 unveiling earlier this month, Samsung has confirmed all the juicy details we’ve been waiting for.

The new wearable will be available in two flavors — the Gear S2 and Gear S2 classic — both of which have round faces and are aimed at consumers who “prefer more timeless watch design.” But will the devices be good enough to trip up the Apple Watch?

Court slaps spy who helped Samsung win Apple chip orders

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The battle to win Apple's chip orders is hotter than ever.
Photo: Apple

Taiwan’s top court ruled in favor of Taiwan Semiconductor Manufacturing Company in a lawsuit involving a former employee who allegedly leaked trade secrets to Samsung.

The accused party — TSMC’s former senior director of R&D, Liang Mong-song — allegedly helped Samsung catch up in the chip-fabrication business and win orders for Apple’s A-series processors..

Former Apple and Samsung employee dishes dirt on rivals’ innovation

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Samsung's method of innovation is way different than Apple's.
Samsung's method of innovation is way different than Apple's.
Photo: Kārlis Dambrāns/Flickr

Apple and Samsung are bitter rivals in the tech industry that make a lot of the same type of products, but when it comes to innovation, the two are complete opposites.

Arno Lenior is one of the few people on the planet who’s worked at both companies, and while Samsung gets a bad rap for copying Apple’s products, the former Apple marketing director reveals that in many ways, Samsung takes innovation just as seriously as they do in Cupertino, otherwise it would have never been able to go from a company that sold rice nearly 100 years ago, to transforming into one of the world’s top TV and smartphone manufacturers.

Now that Lenior left Samsung back in May, MarketingMag sat down with the Australian marketer to get his viewpoints on innovation and how it’s become part of the mindset at Apple.