Even though Android has been dominating the smartphone marketshare, the tablet wars are a completely different story as the iPad is clearly the most popular device while all Android tablets are struggling to gain significant usage.
In a new report from the Chitika Ad Network, Apple’s iPad now accounts for 81% of U.S. tablet web traffic. The iPad is so far ahead of the Android tablets, that even if you combined the top 3 performing Android tablets marketshare, they still would look insignificant next to the iPad’s numbers.
This is a guest post by Ken Segall, a Silicon Valley advertising executive who worked closely with Steve Jobs. Among other things, Segall put that little “i” in front of the iMac and helped develop Apple’s famous Think Different ad campaign. Segall is author of Insanely Simple, a very readable insightful account of what makes Apple tick.
Last time Apple went heavy on advertising in a sporting event, it didn’t exactly end well.
But let us not speak of the Genius anymore. All traces of that campaign have been hidden from our sight.
Now the baseball playoffs are here. And once again, Apple has made a very expensive media buy. This time, it’s blanketing the games with the new iPhone 5 ads.
But look. Someone else has moved into the neighborhood. Samsung showed up for the playoffs with equal force, in the form of its Galaxy S III ads. You know — the ones that make fun of the lost souls who line up to buy an iPhone, when they could just as easily have a much cooler Samsung phone.
An internal Samsung email was submitted today into evidence in the Apple vs. Samsung case being heard in Northern California. In the correspondance, head of mobile communications for Samsung JK Shin praises the iPhone, and describes the difference between his own company’s user experience and that of the iPhone as “the difference between heaven and earth.”
It’s fairly rough evidence for the Korean electronics maker, who had tried to keep the document out of the trial until a misstep today by Samsung legal counsel John Quinn, who mentioned the phrase “crisis of design” from the email, allowed it to be admitted.
Although it is widely believed that Apple refuses to license its patents to competing companies, it turns out that’s a huge misconception. In fact, the company licenses a patent covering iOS touch-based scrolling to the likes of IBM and Nokia, and it offered the same deal to rival Samsung, who wasn’t at all interested. If it had taken Apple up on the offer, however, it could have spared the Korean company a whole load of trouble in court.
Sources have reportedly confirmed that there are indeed two new models of Apple’s iPhone on their way: one of which will be a cheaper version of the iPhone 4, and the other a fancy new iPhone 5. However, thanks to production delays with at least one assembler, the best one may not arrive until 2012.
LAS VEGAS, CES 2011 — Android tablets have a ways to go — that seems to be the emerging consensus here at CES.
I couldn’t help but notice all the floor chatter going on while people were playing with any one of the dozens of new Android tablets here on display at CES. As I listened, the crowd consensus became clear to me—not only are all the new Android tabs not as good as the iPad, they’re not even close.
Why? Well that’s what I started wondering. I wanted to hear unfiltered reviews on what potential users were thinking. So after hearing the 100th person murmur something like, “this doesn’t work nearly as good as the iPad,” I starting getting nosy and asking them why.