This is a guest post by Ken Segall, a Silicon Valley advertising executive who worked closely with Steve Jobs. Among other things, Segall put that little “i” in front of the iMac and helped develop Apple’s famous Think Different ad campaign. Segall is author of Insanely Simple, a very readable insightful account of what makes Apple tick.
Last time Apple went heavy on advertising in a sporting event, it didn’t exactly end well.
But let us not speak of the Genius anymore. All traces of that campaign have been hidden from our sight.
Now the baseball playoffs are here. And once again, Apple has made a very expensive media buy. This time, it’s blanketing the games with the new iPhone 5 ads.
But look. Someone else has moved into the neighborhood. Samsung showed up for the playoffs with equal force, in the form of its Galaxy S III ads. You know — the ones that make fun of the lost souls who line up to buy an iPhone, when they could just as easily have a much cooler Samsung phone.
I bet you didn’t consider this feature when deciding between an iPhone 4S and an Android device such as the Galaxy S III. The company behind the radiation measurement app Tawkon has released a semi-disturbing infograph (which can be found at the bottom of this post) detailing the SAR (a measure of the rate at which energy is absorbed by the body when exposed to a radio frequency(RF) electromagnetic field) score of various popular smartphones.
Continuing the trend of high-profile iPhone apps making their way to the Android platform, popular reading app Flipboard has unveiled its exclusive partnership window with Samsung for the just-announced Galaxy S III. This is the first time Flipboard has ventured away from iOS, and its Android app will be available exclusively for the Galaxy S III for an undisclosed amount of time. The app will then be available for all Android handsets in Google’s Play store.