The workout data I log with my Apple Watch belongs to me. It‘s not Apple’s — nor is it Nike’s, Strava’s or anyone else’s, for that matter. It is mine. I paid for it with my own blood, sweat and tears. (OK, it’s mostly sweat, but there were some tears along the way, too.) Over the years, I’ve logged more than 18,000 miles of running data and it is something I’m pretty proud of.
So it really bugs me when mega-corporations try to corral my activity data into their fancy walled gardens, like they think they own it. Apple used to be just as guilty of this as all the other workout rustlers. But the folks in Cupertino did a major pivot in iOS 11. They decided to actually put users in control of our workout data. Apple made it easy for apps to share workout route maps with each other via HealthKit.
The trouble is, none of the major fitness apps are playing ball, and that sucks. Luckily, some indie devs are doing the right thing.