Sports apparel makers clearly believe that fitness apps are an important part of their futures. Under Armour and Adidas have invested heavily in fitness apps, and Runkeeper’s recent acquisition by ASICS is just the latest in a long series of app acquisitions by apparel makers.
These companies have big brands and deep pockets. Can an indie developer realistically compete with all that? Gareth Nettleton, VP of marketing for indie fitness app Strava, tells me that like any serious athlete, his hard-charging company thrives on competition.