Former Apple retail boss’ new gadget site will send tech experts to your home

Steve Jobs and Johnson at Apple's Fifth Avenue Apple Store grand opening.  Photo: Richard Agullar
Steve Jobs and Johnson at Apple's Fifth Avenue Apple Store grand opening. Photo: Richard Agullar

Ron Johnson, a.k.a. the former Apple retail guru who played a key role in launching the Apple Store, has officially launched his new startup.

Called Enjoy Technology, Johnson’s website sells dozens of high-end tech gadgets, including smartphones, laptops, speakers, tablets, and drones — only with the added twist that customers get free home setup from an expert at no extra cost.

Ron Johnson wants to sprinkle Apple Store magic at e-retailer Nasty Gal

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Steve Jobs and Johnson at Apple's Fifth Avenue Apple Store grand opening.  Photo: Richard Agullar
Steve Jobs and Johnson at Apple's Fifth Avenue Apple Store grand opening. Photo: Richard Agullar

Former Apple retail boss Ron Johnson is taking on a new mission: helping online retailer Nasty Gal move into the brick-and-mortar retail space.

According to Re/code, Johnson is leading a $16 million investment in the ultra-chic brand, which started out in 2006 as an eBay store, and has risen to bring in more than $100 million in annual revenue. Johnson will also be joining the company’s board of directors, while simultaneously acting as the CEO of his as-yet-unlaunched e-commerce startup, Enjoy.

Former retail chief on why Apple stores have always had free Wi-Fi

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Steve Jobs and Johnson at Apple's Fifth Avenue Apple Store grand opening.  Photo: Richard Agullar
Steve Jobs and Johnson at Apple's Fifth Avenue Apple Store grand opening. Photo: Richard Agullar

Ron Johnson was Apple’s first head of retail, and he is widely credited with the early success of what is now the most profitable retail brand on Earth.

In a recent interview at Stanford University, his alma mater, Johnson reflected on his career in retail at brands like Target, Apple and J.C. Penney. He gave some insight into the decisions behind what makes the Apple Store “experience,” including why every store has always had free Wi-Fi.

Johnson also talked about the “intimate” relationship he had with Steve Jobs and shared a pretty surprising opinion about the late CEO.

Machine Crush Monday: Apple’s iconic Fifth Avenue store turns 8

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Apple's Fifth Avenue retail store opens in New York City.

Black sabbath is inducted into the Rock and Roll hall of fame along with Blondie, the Sex Pistols, and Lynard Skynard.

Don Knotts, the actor who portrayed Barney Fife on the 1960s TV sitcom The Andy Griffith Show dies at the age of 81.

Google pays $1.65 billion to acquire YouTube. Google's Q3 profits for the for the year nearly doubled (92)%), while its search query volume grows twice as fast as Yahoo's.

Celebrations are held in Salzburg and around the world for the 250th anniversary of the birth of Wolfgang Amadeus Mozart.

Crash wins Best Picture at the Oscars.

...Brokeback Mountain does not.

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U2 cleans up at the Grammys.

It takes a lot to be both New York City’s most photographed landmark and Apple’s most beautiful retail store. It’s rare that a shop can genuinely be said to take your breath away, but in the case of New York’s Fifth Avenue Apple Store, it lives up to its reputation — and then some.

A big glass box with a glass elevator in the middle, as well as a see-through staircase, complete with wrap-around glass banister, it’s a little bit like Apple’s long-forgotten (but spectacular) Power Mac G4 Cube — only so big that you can shop in it.

Grossing more than any other store in New York, and making more dosh per square foot than any other store in the world, exactly eight years after it opened its doors, Apple’s flagship retail store has become an iconic part of the New York landscape.

And like a lot of the best Apple products, it owes it all to Steve Jobs.

Apple Appoints Burberry CEO Angela Ahrendts As SVP Of Retail & Online Stores

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Angela-Ahrendts

Apple has today announced that Angela Ahrendts, CEO of Burberry, will be joining the Cupertino company to take up a newly-created position as senior vice president of retail and online stores. Ahrendts will report directly to CEO Tim Cook and will oversee the strategic direction, expansion, and operation of Apple’s retail business.