The difference between an iPhone 5, and iPhone 6, and an iPhone 6 Plus sounds like it would obvious, but it’s not: a 4.7-inch iPhone 6 has a 38% bigger screen than an iPhone 5, and the 5.5-inch iPhone Plus has a screen that is almost 89% larger than the 4-inch iPhone 5s. The point is, it can be hard to mentally visualize the difference between a 4-inch iPhone, a 4.7-inch iPhone, and a 5.5-inch iPhone.
Apple knows this. That’s why in the latest issue of Rolling Stone, Cupertino’s advertising department has taken out a full page ad, showing the actual size of the iPhone 6 and iPhone 6 Plus. All you need to do to see how much bigger an iPhone 6 is over your current phone is place it next to the magazine.
Very simple, but also very brilliant. For the iPhone 6, Apple’s selling size, not speed, and this is a great way to make it relatable to everyone. Nicely done, Apple.
- Source Mac Observer