Today in Apple history: Steve Jobs talks to Rolling Stone

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Steve Jobs during the NeXT years.
Steve Jobs during the NeXT years.
Photo: Doug Menuez/Fearless Genius

thursday16 There was, to put it mildly, a lot that was insanely great about Steve Jobs’ return to Apple. But one thing that always struck me as less than good from an Apple fan’s perspective was that he stopped giving revealing in-depth interviews.

As his ability to command the narrative increased, Apple’s CEO understandably shifted away from playing the media hound he’d been for the first part of his career, where he’d speak with often painful honesty to seemingly any magazine that would have him. One of his last such interviews? The one that appeared in the June 16, 1994, edition of Rolling Stone.

Apple advertises the iPhone 6 inRolling Stone by showing actual sizes

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rollingsont

The difference between an iPhone 5, and iPhone 6, and an iPhone 6 Plus sounds like it would obvious, but it’s not: a 4.7-inch iPhone 6 has a 38% bigger screen than an iPhone 5, and the 5.5-inch iPhone Plus has a screen that is almost 89% larger than the 4-inch iPhone 5s. The point is, it can be hard to mentally visualize the difference between a 4-inch iPhone, a 4.7-inch iPhone, and a 5.5-inch iPhone.

Apple knows this. That’s why in the latest issue of Rolling Stone, Cupertino’s advertising department has taken out a full page ad, showing the actual size of the iPhone 6 and iPhone 6 Plus. All you need to do to see how much bigger an iPhone 6 is over your current phone is place it next to the magazine.

Very simple, but also very brilliant. For the iPhone 6, Apple’s selling size, not speed, and this is a great way to make it relatable to everyone. Nicely done, Apple.

Source: Mac Observer