Apple named coolest wearables brand over Samsung, Rolex, Ralph Lauren



Photo: Apple

Apple Watch is by far the most successful smartwatch to date in terms of sales, so perhaps it’s no surprise that Apple has been voted the “coolest wearables brand” by smartphone users.

The Cupertino company not only beat technology rivals like Samsung and LG to the top of the list, but also high-end watchmakers and fashion brands like TAG Heuer, Rolex, and Ralph Lauren.

This intricately engraved Apple Watch is absolutely crazy


MadeWorn's custom engraved Apple Watch is better looking than an Edition.
MadeWorn's custom engraved Apple Watch is better looking than an Edition.
Photo: MadeWorn

MadeWorn made a name for itself putting insanely detailed engravings on expensive Rolexes for celebrities willing to shell out thousands of dollars for the custom timepieces. Now the Los Angeles-based company has put founder and artist Blaine Halvorson’s touch on the Apple Watch — and it looks absolutely crazy.

5 gorgeous analog alternatives to suit every Apple Watch budget


It's time for a showdown. Photo: Apple
It's time for a showdown. Photo: Apple

The Apple Watch is a watch in as much as the iPhone is a phone: It bears a resemblance to its titular device, but does so much more as well. That said, Apple’s focus on inviting fashion and watch journalists to yesterday’s “Spring Forward” keynote shows that Cupertino does view its new wearable device as an alternative to analog watches.

Now that we finally have a price tag for all the Apple Watch models, we can compare a few classic alternatives you could strap on your wrist instead. You won’t get the apps, or the ability to beam your heartbeat to a loved one, but if it’s a stylish status symbol you’re after, these are the timepieces the Apple Watch needs to beat.

Check out our picks to see if Jony Ive’s proclamation that Swiss watchmakers are “f*cked” is really true.

The Apple Watch is thin as a Rolex


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From the iPhone to the iPad, immediate reactions are always mixed on new Apple products, as the public struggles to wrap its head around Cupertino’s next bold idea. And so we hear a lot of warrantless criticism until the product actually lands on shelves.

One refrain we’re hearing a lot from Apple Watch critics is that Jony Ive may have dropped the ball with the Apple Watch design. The problem? To these critics, the Apple Watch’s casing looks shockingly thick.

As it turns out, though, this is largely an optical illusion. The Apple Watch isn’t really any thicker than a Rolex.

The iRolex is the manliest iWatch concept we’ve seen yet



Apple’s rumored iWatch could give the watch industry a much needed shot in the wrist once its finally revealed, but what if Apple decided to make iWatch a platform like CarPlay instead of an actual product?

It sounds crazy but putting Apple’s tech in the hands of the world’s classiest watchmakers could yield better results than if Cupertino dives into the fashion world alone. In its newest concept, Curved imagined what Rolex could do with the iWatch and the result is the manliest smart chronometer a non-geek could want.

Checkout the full concept video below: