Apple Watch made $1.5 billion more than Rolex last year

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Get ready to see plenty more of these in the coming years.
I wish I could have a flop like the Apple Watch!
Photo: Jim Merithew/Cult of Mac

Going back at least as far the iPhone 5c, some Apple products pick up unfair reputations as “flops” — despite the fact that they are selling in quantities that would make other companies (and my Samsung-loving Cult of Android colleague Killian Bell) turn green with envy.

The Apple Watch, which celebrated its first birthday this week, is just such a product. How much of an impact did the Apple Watch make in its debut year? Enough to bring in $1.5 billion more than Rolex did in 2015.

And more than one-quarter of all Swiss watch exports combined for the past year, just to hammer the point home!

Rich men like Apple Watch, but the ladies love Rolex

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Rich single men must choose their watch carefully.
Rich single men must choose their watch carefully.
Photo: Apple

Rich single men love the Apple Watch, but if they are dressing for a first date, they may want to wrist up with a good old-fashioned Rolex.

Rolex appears to be the way to a woman’s heart according to a survey of 1,400 members of the millionaire dating app Luxy, an unapologetic company that describes itself as “Tinder minus the poor people.”

Apple named coolest wearables brand over Samsung, Rolex, Ralph Lauren

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As smartwatches grow in popularity, the Apple Watch will continue to be the hands-on - or wrist-on - favorite.
As smartwatches grow in popularity, the Apple Watch will continue to be the hands-on - or wrist-on - favorite.
Photo: Apple

Apple Watch is by far the most successful smartwatch to date in terms of sales, so perhaps it’s no surprise that Apple has been voted the “coolest wearables brand” by smartphone users.

The Cupertino company not only beat technology rivals like Samsung and LG to the top of the list, but also high-end watchmakers and fashion brands like TAG Heuer, Rolex, and Ralph Lauren.

This intricately engraved Apple Watch is absolutely crazy

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MadeWorn's custom engraved Apple Watch is better looking than an Edition.
MadeWorn's custom engraved Apple Watch is better looking than an Edition.
Photo: MadeWorn

MadeWorn made a name for itself putting insanely detailed engravings on expensive Rolexes for celebrities willing to shell out thousands of dollars for the custom timepieces. Now the Los Angeles-based company has put founder and artist Blaine Halvorson’s touch on the Apple Watch — and it looks absolutely crazy.

5 gorgeous analog alternatives to suit every Apple Watch budget

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It's time for a showdown. Photo: Apple
It's time for a showdown. Photo: Apple

The Apple Watch is a watch in as much as the iPhone is a phone: It bears a resemblance to its titular device, but does so much more as well. That said, Apple’s focus on inviting fashion and watch journalists to yesterday’s “Spring Forward” keynote shows that Cupertino does view its new wearable device as an alternative to analog watches.

Now that we finally have a price tag for all the Apple Watch models, we can compare a few classic alternatives you could strap on your wrist instead. You won’t get the apps, or the ability to beam your heartbeat to a loved one, but if it’s a stylish status symbol you’re after, these are the timepieces the Apple Watch needs to beat.

Check out our picks to see if Jony Ive’s proclamation that Swiss watchmakers are “f*cked” is really true.