Going back at least as far the iPhone 5c, some Apple products pick up unfair reputations as “flops” — despite the fact that they are selling in quantities that would make other companies (and my Samsung-loving Cult of Android colleague Killian Bell) turn green with envy.
The Apple Watch, which celebrated its first birthday this week, is just such a product. How much of an impact did the Apple Watch make in its debut year? Enough to bring in $1.5 billion more than Rolex did in 2015.
And more than one-quarter of all Swiss watch exports combined for the past year, just to hammer the point home!