This is how much it costs to upgrade from Apple zero to Apple hero

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You can join the cult -- for a price. Photo: Apple
You can join the cult -- for a price. Photo: Apple

Assume, for a moment, you’ve always been an Android guy but yesterday’s spintastic Apple Watch presentation sent you over the edge.

Now you’re a freshly minted Apple fanboy with money to burn, and you want to go from zero to full-on Apple hero. How much is it going to set you back if you’re ready to go all in with the latest, greatest gear Cupertino has to offer?

Chromecast and Roku are crushing Apple TV

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The next version of Apple TV may allow you to take your viewing with you wherever you go. Photo: Apple
Apple TV is in desperate need of an update. Photo: Apple

It’s been over two and a half years since Apple TV was updated, and while Apple’s been happy resting on its laurels, its biggest competitors are passing it by.

Google’s Chromecast is now more popular than Apple TV, reports Parks Associates, which says streaming media players become more popular than ever in the first three quarters of 2014, as 10 percent of U.S. households bought at least one new streaming device.

Apple TV drops to 3rd place among top streaming devices in U.S.

The next version of Apple TV may allow you to take your viewing with you wherever you go. Photo: Apple
The next version of Apple TV may allow you to take your viewing with you wherever you go. Photo: Apple

Tim Cook swears Apple TV isn’t just a hobby for the mothership anymore, but according to the latest estimates, it might be time for Apple unleashed some new non-hobby Apple TV features if it wants to catch up to Roku and Chromecast.

New data from Parks Associates reveals that while the Apple TV streaming box has been available for over seven years, Chromecast has already surged past Apple TV in 2013, making Google’s tiny stick the most popular streaming device in the U.S.  

Roku CEO Blasts Apple TV As A ‘Money Loser’

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The next version of Apple TV may allow you to take your viewing with you wherever you go. Photo: Apple
The next version of Apple TV may allow you to take your viewing with you wherever you go. Photo: Apple

Apple TV may have scored sales of $1 billion in 2013, but that hasn’t stopped Roku CEO and founder Anthony Wood from branding the device a “a money loser” and questioning why Apple would want to keep selling it.

The comments were made at the inaugural Code/Media event on Thursday, hosted by technology site Re/code. They arrive at a time when Apple is reportedly preparing a new version of the Apple TV that will integrate with Comcast’s network to provide users with a streaming TV.