The U.S. Patent & Trademark Office has today published Apple’s latest trademark certificate, which covers the “distinctive design & layout” of its iconic retail stores. The Cupertino company originally filed for the trademark back in May 2010, nine years after the first Apple store opened its doors in Tysons Corner, Virginia.
Apple has a reputation of excellent customer service. You can walk into an Apple Store and get your device fixed. You can play with an iMac or iPad in the store for an hour without a salesman trying to push you into buying.
Apple usually dominates customer satisfaction polls for physical retail locations, but their Apple Store website may need some help. Even though Apple is the most popular tech company in the world, in 2012 Apple’s ForeSee satisfaction score actually dropped.
A new report from Reuters takes to the streets (or, malls, rather) of the globe to find out what folks are actually purchasing from retail shops around the world, including Apple, Microsoft, and Samsung retail spaces in cities like Sydney, Seattle, Palo Alto, Shanghai, Bangalore, Singaporte, Paris, London, Mexico City, and Boston. They spoke to store employees and retail shoppers to find out, really, what’s selling and what’s not.
Guess what they found out? While Apple may be the darling of naysayers who like to crow about the stock slippage or the competition from Android and (sometimes) Windows Phones, Reuters found that the people they talked to and the stores they visited were far from anti-Apple, and, in fact, positively glowing about the Cupertino-based tech company’s products.
Since the iPhone 5 launched in October Apple has limited the number of unlocked iPhone 5s a customer can purchase to 2 units per transaction and only 10 units per lifetime.
Now that Apple’s stock of iPhone 5 units has caught up with demand, Apple has changed its policy on how many unlocked iPhone 5s customers can purchase.
The App Store app is a fantastic thing, letting you walk into an Apple Store, scan a product on the shelf, pay for it with your iTunes account, and walk out. I ordered my iPad mini from the iPhone app this past week, as well. The app has been updated today, adding the ability to buy new gift cards and email them to anyone right from within the app. The gift cards can then be integrated into the new Passbook app in the US.
According to Cult of Mac staff, however, the Passbook functionality is not working yet, and we speculate it may be a server issue.
Siri, Apple’s voice assistant, is now also able to help you find prices of and shop for Apple products if you have a Siri-enabled device.
Well, that was fast. The Apple online store has already caught up with the pre-order demand of the fourth-generation iPad, and it’s now saying the device is “in stock.” That means customers will no longer face a shipping delay when placing their order for the new device online.
GIGAOM ROADMAP, SAN FRANCISCO — Back in 2000, no one wanted to buy Apple’s products. Steve Jobs realized that potential customers needed to see and play with Apple’s offerings before they could be persuaded to buy them. So he launched a chain of retail stores in malls across the country. It was risky, but it paid off handsomely.
Now Tesla, the electric car maker run by Elon Musk, is trying to do the same thing. Instead of a traditional dealership, Tesla is building a chain of car showrooms right inside shopping malls.
To build out the chain, Tesla tapped George Blankenship, Apple’s former Vice President of Real Estate, who helped to roll out Steve Jobs’ mega-successful chain.
Apple is the only consumer electronics company in the world that consistently releases new gadgets that sell in their millions during the first few days of availability. During their respective launch weekends alone, Apple sold 3 million third-generation iPad units, 4 million iPhone 4S units, and 5 million iPhone 5 units.
In fact, the company’s iOS devices have become so popular that they’re now considered a failure if they don’t sell several million within their first 72 hours on the market. According to one analyst, the iPad mini has to shift at least 3 million units this weekend for it to be considered a successful device.
Apple submitted its annual 10-K report with the SEC today, which summarizes the company’s growth over the last year. Reading the report shows an amazing amount of growth for the Cupertino-based company across all areas of its business: retail, research and development, and square footage it owns.
It stuck around for more than four days, but the initial supply of Apple’s fourth-generation iPad has now sold out, causing shipping delays for the device to increase to one week across the U.S. and international stores. The delay applies to both the black and white models, regardless of which storage option you choose.
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![If Apple Doesn’t Sell 3 Million iPad Minis This Weekend, It’s A Failure [Analyst]](http://cdn.cultofmac.com/wp-content/uploads/2012/11/61ba6_121102050055-tokyo-apple-mini-story-top.jpg "iPad-mini-customers")
