The New York Times published a story recently that attacks Apple for avoiding billions of tax dollars every year, but does it matter in the court of public perception? A new study says that Apple’s reputation score in the aftermath of the report remains relatively unscathed. Compare this to General Electric (GE), a company also reported to be avoiding paying their fair share of taxes. GE’s score dropped considerably in the same amount of time after a similar New York Times story on them last month.
Compared to GE? Apple’s Teflon.