Once the king of mobile gaming, over the past few years, Nintendo has found itself caught flatfooted by the rise of smartphones. Although the company’s 3DS portable game console can’t be said to be a total flop, it’s certainly not selling in gangbuster units compared to previous consoles, like the DS or Gameboy. The reason why is simple: most people have a perfectly good gaming device in their pockets all the time now in the form of their smartphone, and don’t want to have to carry around (let alone buy) an entirely separate device dedicated to gaming.
Many critics have suggested that it’s time for Nintendo to give up and just start releasing games based on its prize characters such as Mario or Link as iOS apps. Such advice is short-sighted, but that doesn’t mean Nintendo can’t be better leveraging Apple’s iOS platform… which is exactly what the Big N seems to have in mind.