Apple exec Greg Joswiak at the Code/Mobile conference. Photo: TechCrunch
Particularly as Apple extends its tentacles overseas into new markets like China and India, many pundits have suggested that Cupertino needs to make low-cost iPhones to compete with lower-end Android devices.
So will it? According to Apple’s product marketing executive Greg Joswiak the answer is a resounding, emphatic “hell no!”
Hours after Apple secured its $3 billion acquisition of Beats, Eddie Cue and Jimmy Iovine took the stage at Code Conference to talk about the new partnership along with the state of tech and the future of Apple.
Eddie boasted Apple’s 2014 product pipeline is the best he’s seen in his 25 years at Apple, but the duo also dished on their decade long relationship, the state of streaming music services and what Apple might do to make the TV experience a lot less sucky.
The interview has finally been posted in full by Re/code and while it’s slim on Apple secrets it does provide a fascinating look at where the company might be heading.
Despite the fact that Steve Jobs didn’t want Apple to become a company in which people were constantly asking themselves “What Would Steve Do?” after his death, it was inevitable that people would compare Apple under Tim Cook to Apple under its legendary co-founder.
Asked about that topic during an interview with Walt Mossberg and Kara Swisher at yesterday’s Re/code Code Conference — and specifically whether there had been a “reset” period following Jobs’ death — Eddy Cue commented that: