All items tagged with "Re/code"

Cars are ‘ultimate mobile device’ and other Apple insights from Jeff Williams

The man described by Fortune as "Tim Cook's Tim Cook."

The man described by Fortune as “Tim Cook’s Tim Cook.”

Apple’s VP of operations, Jeff Williams, took the stage at Recode’s Code Conference today to talk about everything from his pride and joy (ResearchKit), to the future of Apple Watch.

A full lineup of new software and products are sure to be announced next month at WWDC, but Williams revealed some of the surprises early, telling Walt Mossberg that Apple Watch apps are about to get a new SDK so they can run faster.  Apple’s electric car project came up as well with Williams calling cars  ‘the ultimate mobile device.’

Here are seven juicy insights into Apple’s future from the interview:

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Cheaper iPhones? Don’t bet on it, says Apple exec

Photo: Re/Code

Apple exec Greg Joswiak at the Code/Mobile conference. Photo: TechCrunch

Particularly as Apple extends its tentacles overseas into new markets like China and India, many pundits have suggested that Cupertino needs to make low-cost iPhones to compete with lower-end Android devices.

So will it? According to Apple’s product marketing executive Greg Joswiak the answer is a resounding, emphatic “hell no!”

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Watch Apple’s hour-long exposition on why Beats deal makes sense

Watch Apple’s hour-long exposition on why Beats deal makes sense
Hours after Apple secured its $3 billion acquisition of Beats, Eddie Cue and Jimmy Iovine took the stage at Code Conference to talk about the new partnership along with the state of tech and the future of Apple.

Eddie boasted Apple’s 2014 product pipeline is the best he’s seen in his 25 years at Apple, but the duo also dished on their decade long relationship, the state of streaming music services and what Apple might do to make the TV experience a lot less sucky.

The interview has finally been posted in full by Re/code and while it’s slim on Apple secrets it does provide a fascinating look at where the company might be heading.

Check it out:

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Eddy Cue: There was no reset period at Apple after Jobs’ death

jobs

Despite the fact that Steve Jobs didn’t want Apple to become a company in which people were constantly asking themselves “What Would Steve Do?” after his death, it was inevitable that people would compare Apple under Tim Cook to Apple under its legendary co-founder.

Asked about that topic during an interview with Walt Mossberg and Kara Swisher at yesterday’s Re/code Code Conference — and specifically whether there had been a “reset” period following Jobs’ death —  Eddy Cue commented that:

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