Rap

Read Cult of Mac’s latest posts on Rap:

Jay Z takes shots at Jimmy Iovine and Apple Music on latest album

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Jay Z
Jay Z's got 99 problems, and Apple Music is one.
Photo: Flickr/NRK P3

The new album from Jay Z is nearly impossible to stream through legal methods this week, but if you are one of the lucky few that gets to listen to it, you’ll hear the Jigga Man taking shots at one of his biggest rivals: Apple Music.

On one of the tracks for his album 4:44, Jay Z — owner of the struggling music streaming service Tidal — calls out Apple Music boss Jimmy Iovine and talks about his beef with Apple saying he wants more than what Apple offers artists.

Jimmy Iovine says free music streaming is screwing artists

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Apple Music doesn't have a free tier.
Photo: Apple

Jimmy Iovine wants people to pay for music again and he’s got a plan that just might work: make free music streaming suck.

The Apple exec and music industry legend sat down for a new wide-ranging interview, during which Iovine lamanted that artists aren’t getting paid enough for their music anymore. And it’s mostly Spotify and YouTube’s fault.

Soulja Boy’s latest repetitive trap song is all about iPhone

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Trappin off my iPhone.
Trappin off my iPhone.
Photo: Soulja Boy

Rapper, producer and dance meme-maker Soulja Boy finally removed his regrettable Gucci forehead tattoo over Christmas weekend, and to celebrate he released a fresh new song that’s all about his love of Steve Jobs’ greatest gift to gangsters: the iPhone.

The new meme-worthy trap song blasts the same highly repetitive lyrics and catchy trap beats that turned Soulja Boy into a sensation in 2007 with his hit “Crank That.” Aptly titled “Trappin On My iPhone” (but not to be confused with Bigg Quan’s “Trappin Off My iPhone“), the ridiculous new song contains more than 40 iPhone references and talks about why true CEOs of the streets manage drug empires with the best smartphone, instead of a lame flip-phone burner.

Listen to the song below:

This rapper recorded his entire album at the Apple Store

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Prince Harvey in his studio, aka the Apple Stpre
Prince Harvey in his studio, aka the Apple Store
Photo: Matthew Narvin/The Daily Beast

Recording a rap album is tough, expensive work. Sure, you can bust out a crappy demo on computer if you can’t afford studio sessions, but when Brooklyn rapper Prince Harvey’s laptop got stolen, he found the next best thing to busting out beats at the library: The Apple Store in SoHo.

Samsung’s corporate rap video is even worse than you’d expect

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Things get weird when Samsung stops copying Apple and tries to do its own thing, and as if to remind us of that salient fact, the company tapped famed Korean rapper Mad Clown, to blast out rap on its new corporate sustainability animated rap video.

The Samsung rap video highlights the company’s positive stats on diversity on work-life, but fails to mention some of the grimmer facts that were discovered in its sustainability report that was published earlier this year.

Samsung posted its bizarre rap video this morning, boasting sick statistic-laced rhymes like “Samsung, we 280,000 humans, 40 percent 112,000 women. You don’t have to worry after giving birth.” If that sick line doesn’t make you want to sign up to build the next Galaxy S6, just listen to the rest of the catchy raps in the video above.

Tim Cook Endures Awkward Questioning About Steve Jobs Hologram [Video]

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Holograms are supposedly going to be the future of artistic performance. First there was the Tupac hologram at Coachella, and now Eazy-E and Ol’ Dirty Bastard are making a hologram comeback too.

Tim Cook had to endure a barrage of silly questions at yesterday’s Senate hearing, but the most most absurd and tasteless came from none other than TMZ who was dying to know if Steve Jobs will make an appearance as a hologram at the next Apple event.

Rather than slapping the reporter for being ridiculous, Tim Cook used his southern charm to deflect the question. Heres a video of the awkward encounter: 

iTunes Match Is Ruining The Lives Of Customers And Rappers By Censoring Explicit Tracks

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Nothing helps me turn my swag on more than when I’m listening to rap music during my morning jogs. Swimming in a tidal wave of beats fused with magically crass lyrics, I get this uncontrollable tick that slowly mutates into spasms of weird arm movements as I trot along. I think it’s called “crunking”, but I’m not sure. All I know is I need my terribly cheesy rap music to survive my jogs, but today I loaded up songs on my iPhone using iTunes Match and there was a subtle but devastating difference in the tracks I listened to: all the curse words were gone!

iTunes Match had successfully filtered out all the profane and derogatory words by changing the tracks to clean versions of the albums, which pretty much ruined my jog because I was really really wanting to sing along and drop 50 “F-bombs” a minute. Maybe this is just a rare glitch in iTunes Match’s system, but it’s a travesty tantamount to treason in my eyes and I want it fixed.

Watch This Hilarious Rap Video Made By Apple Store Employees [Video] [Updated]

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httpvhd://www.youtube.com/watch?v=CaQrr3rlNyk

Update: Unfortunately, the video has been pulled again.

An interesting music video by Apple Store employees was floating around the internet yesterday, but the video was eventually pulled. (It was that good.)

Now, the video has been re-uploaded to YouTube for all to see. The rap outlines Apple’s customer support steps of service that new retail employees have to learn.

A gold start to anyone that can sit through the whole song.