Apple Hires Cumulus Radio Exec To Head International iTunes Radio Ad Sales

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Photo: Apple
Photo: Apple

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Michael Pallad, Apple’s new iTunes Radio Adman
Apple is looking to beef up its ads on iTunes Radio and has poached a top radio ad exec in the process as it prepares to open its service to a wider array of advertisers in 2014.

Michael Pallad, former VP of sales at Cumulus Media, has left the radio giant to oversee Apple’s ad sales for iTunes Radio internationally according to a report from AdAge.

Pallad joined Apple on December 2nd and has spent the last week  getting oriented at the Cupertino Headquarters, but he’ll be pressed to get up to speed ASAP as Apple’s initial iTunes Radio ad deals are set to expire at the end of the year.

WSJ: You’ll Soon Be Able To Listen To Spotify On Your Mobile For Free

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While Spotify can be used without a paid subscription on your desktop, you need to sign up to Spotify Premium at $9.99 a month to enjoy it on mobile. But that could be about to change, with The Wall Street Journal reporting that Spotify is planning a new ad-supported version of its music streaming service for mobile devices.