A day with Beats 1: Eclectic, star-studded, but slightly meh

One of the best features of Apple Music in Beats 1.
Beats 1 Radio is live on Apple Music, but is it worth your time?
Photo: Apple

Open your iOS 8.4 Music app and start listening. Beats 1 radio went live today at 9 a.m. Pacific time or 12 p.m. Eastern time, one hour after the launch of Apple Music itself. But is it any good? I’m your fellow music lover here to answer that question in as much depth as possible based on some first impressions.

First, a little background: Apple’s own radio station billed as “programs from people who love music” will stay live 24/7, broadcasting in over 100 countries. The station promises interviews with A-list celebrities and even radio shows hosted by the celebrities themselves every so often. They’ll create their own playlists and mixes and broadcast some of their favorite tunes. Jaden Smith will have his own show, so prepare to have an existential crisis.

Grace Encore, The Wi-Fi Speaker From the 80s

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Black-ash finish? Check. Big four-inch woofer? Check. Plenty of knobs and dials and even a built-in screen? Check, check, check! If you were to glance sideways at the Grace Encore (GDI-IRC7500) Stereo System whilst simultaneously taking some experimental military drug that altered your perception of time, you’d think that the Encore was from the 1980s.

Apple Hires Cumulus Radio Exec To Head International iTunes Radio Ad Sales

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Photo: Apple
Photo: Apple

pallad
Michael Pallad, Apple’s new iTunes Radio Adman
Apple is looking to beef up its ads on iTunes Radio and has poached a top radio ad exec in the process as it prepares to open its service to a wider array of advertisers in 2014.

Michael Pallad, former VP of sales at Cumulus Media, has left the radio giant to oversee Apple’s ad sales for iTunes Radio internationally according to a report from AdAge.

Pallad joined Apple on December 2nd and has spent the last week  getting oriented at the Cupertino Headquarters, but he’ll be pressed to get up to speed ASAP as Apple’s initial iTunes Radio ad deals are set to expire at the end of the year.