When Icelandic developer Thorsteinn Fridriksson unleashed QuizUp on the world in late 2013, the last thing he expected was that the trivia app’s questions would turn into the nerdy equivalent of Cupid’s arrows. However, a surprising number of people who fell in love with the app also fell in love with each other.
“Very soon after we launched, we started hearing about people connecting on the platform,” Fridriksson told Cult of Mac. “You’d be amazed at how many QuizUp couples there are — people who literally met each other because they shared interests in the game.”
Now QuizUp is poised to pivot, taking advantage of its innate ability to connect players — whether for love, friendship or just a killer trivia smackdown. Today’s update marks the biggest and riskiest change in QuizUp’s history, as the multiple-choice game relaunches with a new focus on social networking.
Crazily enough, it just might work.