Cloud storage provider Box today announced its new Box OneCloud initiative. With OneCloud the company is looking to create a one-stop work environment on the iPhone and iPad that’s centered around Box’s cloud storage and collaboration features. The aim is to make the Box app the hub of a range of additional iOS apps in the business and productivity space. While many apps in that space allow you to access Box storage (along with several other cloud providers like Dropbox, Google Docs, and Sugar Sync), they often have limited file management capabilities and can only access specific types of files.
Box aims to fix that by partnering with developers that offer access to Box storage and giving users that ability to launch those apps from with the Box app, which will serve as a central file management solution. The approach is a creative way to make up for the lack of a user-accessible file system in iOS. In some ways, you can consider OneCloud to be a business or enterprise version of iCloud.