Apple has announced some changes to the iBookstore today in an iTunes Connect letter to content publishers. Like the App Store, promo codes for iBooks can now be offered to iTunes users. Screenshots can also now be submitted for iBooks titles. This change follows the release of iBooks Author and Apple’s entrance into the digital textbook industry.
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What do Dr. Seuss, William Faulkner, J.K. Rowling, George Orwell, F. Scott Fitzgerald, and Stephen King have in common? All six were repeatedly rejected when trying to publish their first famous novel. With the announcement of iBooks 2 and iBooks Author, Apple isn’t just giving the education system a much needed boost: they’re attempting to resurrect the dying art of the written word by taking absolute power out of the hands of publishers and putting it in the hands of aspiring writers. We’re on the cusp of a renaissance.
Phil Schiller took the stage at Apple’s education event in New York City to announce the company’s plans for reinventing textbooks. Schiller said that textbooks are currently “not durable” “not interactive” and “not searchable.”
Apple will change all that with its new software for iPad: iBooks 2.
Apple is planning a media event in New York this month, according to AllThingsD. While we shouldn’t expect to see the iPad 3 or a new Apple TV, AllThingsD’s usually-reliable sources have indicated the event will be “important,” but not “large-scale.”
Apple’s iCloud exec, Eddy Cue, is expected to show at the event in late Janurary. The last time Cue took the stage in New York was to help launch the iPad-only magazine by News Corp called The Daily.
Did Apple conspire with major publishers to increase e-book prices? The European Commission has launched an antitrust probe of Apple and five publishers amid claims the industry was “terrified” by Amazon’s $9.99 e-book push. At the heart is Apple’s iBookstore and the tech giant’s “agency model” that a California lawsuit charges inflated book prices.
Yet another publisher is singing the praises of Apple’s Newsstand appfor the iPad. Magazine publisher Condé Nast announced Tuesday a 268 percent hike in subscriptions after the tech giant released Newsstand as part of iOS5 unveiled in early October.
Apple has just announced the launch of App Store Subscriptions, a service “for all publishers of content-based apps”.
It’s the same system used for News Corp’s much-hyped The Daily.
The deal is simple: Apple takes 30% of all subs bought through the App Store. Publishers are allowed to sell subs via other channels if they wish, and keep all the money.
Or in a comment attributed to Steve Jobs in the official press release:
“Our philosophy is simple—when Apple brings a new subscriber to the app, Apple earns a 30 percent share; when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing.”
This announcement came out of the blue regarding a service that has definitely been off the radar for a long time and in beta for longer than I can remember. It’s future isn’t clear considering the pace at which Apple is deploying features on it. Perhaps that will change this year with the rumored release of iWork ’11.