All items tagged with "projection mapping"

New Lexus Ad Uses iPad To Animate Printed Page

New Lexus Ad Uses iPad To Animate Printed Page

Take a magazine. Put an iPad behind an advert on a printed page. Behold: moving pictures.

This is one of the latest advertisements from Lexus, and in reality all the paper is doing is acting as a screen, with images projected on to it from behind. Just as huge buildings have become popular film backdrops using projection mapping technology, now simple printed pages are doing the same thing.

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