New Lexus Ad Uses iPad To Animate Printed Page



Take a magazine. Put an iPad behind an advert on a printed page. Behold: moving pictures.

This is one of the latest advertisements from Lexus, and in reality all the paper is doing is acting as a screen, with images projected on to it from behind. Just as huge buildings have become popular film backdrops using projection mapping technology, now simple printed pages are doing the same thing.