There’s a belief that Apple makes new engineers work on fake products until they can be trusted. According one of the company’s former employees, Adam Lashinsky, who published the book Inside Apple last January, the Cupertino company hires people into so-called “dummy positions” until it’s confident that they can be a part of upcoming products without leaking information.
But how accurate are those claims? We know Apple takes secrecy very seriously, but would it really waste time and money on giving people fake projects just to ensure they won’t squeal?
We love Readdle’s productivity apps here at Cult of Mac, especially when they’re going cheap. The company is currently holding a Back to School campaign that sees a number of iOS apps that “are indispensable for studying” reduced. Those included are ReaddleDocs for iPhone, ReaddleDocs for iPad, and Remarks.
David Artuso from cellpig and Michael Rondinelli from EyeSee360 offer us their best tips for ensuring your Kickstarter project is a success.
With millions of dollars pledged to all kinds of projects every week, it’s no wonder that Kickstarter has become one of the most popular funding sources for getting a new product off the ground. The process is simple: Start a project, spread the word, then — if your idea is a good one — watch the pledges roll in.
If you’re a budding entrepreneur with a great idea for a Mac or iOS accessory, or even an app or game, then Kickstarter could be the fastest and most effective route to success. Not only is it a great source of funding, but it also helps you establish just how popular your product will be.
Here at Cult of Mac we’ve stumbled across a handful of really outstanding devices that wouldn’t be around if it wasn’t for Kickstarter. But it’s not as easy as it sounds. While creating your project may be pretty straightforward, ensuring it succeeds is hard work.
To help you out, we’ve spoken to a couple of companies who recently used Kickstarter to launch their latest products, and they’ve given us some feedback and a few tips on how to ensure your Kickstarter project is a success.
Whenever it arrives, it looks like Rupert Murdoch’s The Daily won’t be the only iPad-only magazine around: British billionaire and part Virgin Airways owner Richard Branson is also planning on launching a new iPad publication called Project, and it’s likely to be revealed as early as tomorrow.