Last Friday, the BBC published part of its interview with Jony Ive, Apple’s Senior Vice President of Industrial Design, which was shown during a special episode of children’s television show Blue Peter on Saturday morning. The full interview has now been posted to YouTube, and it shows Ive talking about product naming techniques.
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There’s a belief that Apple makes new engineers work on fake products until they can be trusted. According one of the company’s former employees, Adam Lashinsky, who published the book Inside Apple last January, the Cupertino company hires people into so-called “dummy positions” until it’s confident that they can be a part of upcoming products without leaking information.
But how accurate are those claims? We know Apple takes secrecy very seriously, but would it really waste time and money on giving people fake projects just to ensure they won’t squeal?
Almost certainly not.
With millions of dollars pledged to all kinds of projects every week, it’s no wonder that Kickstarter has become one of the most popular funding sources for getting a new product off the ground. The process is simple: Start a project, spread the word, then — if your idea is a good one — watch the pledges roll in.
If you’re a budding entrepreneur with a great idea for a Mac or iOS accessory, or even an app or game, then Kickstarter could be the fastest and most effective route to success. Not only is it a great source of funding, but it also helps you establish just how popular your product will be.
Here at Cult of Mac we’ve stumbled across a handful of really outstanding devices that wouldn’t be around if it wasn’t for Kickstarter. But it’s not as easy as it sounds. While creating your project may be pretty straightforward, ensuring it succeeds is hard work.
To help you out, we’ve spoken to a couple of companies who recently used Kickstarter to launch their latest products, and they’ve given us some feedback and a few tips on how to ensure your Kickstarter project is a success.
We know Apple puts a lot of effort into its product packaging to ensure it’s almost as beautiful as the product within, but you may be surprised to hear that an entire room within the Cupertino company’s headquarters is dedicated to testing different variants of product packaging.