Apple And Other Tech Giants Will Run National Print Ad Demanding NSA Reforms

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Since revelations of NSA eavesdropping surfaced earlier this year with the Edward Snowden leaks, Apple has been at the forefront of a tech company push-back demanding reforms.

The company is joining a number of other industry giant — including Google, Facebook, Twitter, Yahoo, Microsoft, LinkedIn and AOL — in setting aside business rivalries to demand a scaling back of government surveillance.

Apple Forms Alliance With Google, Microsoft And Others To Push For NSA Transparency

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Apple and some of Silicon Valley’s biggest companies have been under heavy fire ever since info on the National Security Administration’s PRISM program leaked to the public last month.

In response to the public’s outcry that tech companies are working with the NSA to pilfer personal info on targets of interest, Apple, Google, Microsoft, Facebook, Twitter and others have formed a broad alliance with civil liberties groups that will tomorrow demand for increased transparency regarding the U.S. government’s spy programs on citizens.

All Things D reports that the alliance will publish a letter Thursday, demanding President Obama and Congress allow tech companies to provide reports on information requests related to national security.

Worthy Mac Upgrades And Vine Vs. Instagram On Our All-New CultCast

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This time on a very patriotic CultCast: Apple starts trademarking “iWatch”; the back to school sale is back; Mac upgrades that are worth the money; Vine Vs. Instagram; PRISM takes Alex; we wish you a happy 4th; and sooo much more!

Have a few laughs and get caught up on this week’s best Apple stories. Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the audio adventure begin.

Show notes up next.

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Why Apple Owes Us Real Transparency About PRISM [Opinion]

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iSpy? Apple's two-page Wall Street Journal ad timed to coincide with the PRISM statement.

You really had to hope that Apple would be more above board than other companies about who has access to our iData. We love them so much: half of all U.S. households own at least one Apple device. They’ve sold us on documenting our growing kids, cooking for our families and debuting new haircuts with iPhones, iPads and Macs.

Instead, Apple initially denied any involvement in PRISM, the National Security Agency’s massive e-spying program. Then, like Facebook and Microsoft, the Cupertino company issued a statement meant to clear things up but the numbers released by all three companies just confuse and minimize the issue.

So if they all did it, why am I seeing red about Apple? We deserve more from a publicly-traded company that has built its reputation on products that aspire to “enhance the life it touches” as in the above two-page ad timed to appear in the Wall Street Journal the day of the PRISM statement.That statement, headlined “Apple’s Commitment to Customer Privacy,” seems about as phony as this Android iPhone clone.