Amazon is already battling Netflix and Spotify and plenty of other content providers, but it wants an even bigger challenge. The retail giant today unveiled Amazon Video Direct, a sharing platform that’s taking the fight to YouTube.
Amazon Prime Video today took a massive step toward beating Netflix by adding offline video to its growing list of advantages. The feature allows users to download movies and TV shows and enjoy them without a data connection while they’re on the go.
Amazon will roll out a new, standalone video streaming service next year that won’t be bundled with a $99 Prime subscription, according to sources familiar with its plans. The retail giant hopes to take on rivals like Netflix and Hulu and undercut their prices in an effort to attract customers.