Amazon will roll out a new, standalone video streaming service next year that won’t be bundled with a $99 Prime subscription, according to sources familiar with its plans. The retail giant hopes to take on rivals like Netflix and Hulu and undercut their prices in an effort to attract customers.
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Amazon Prime delivery is pretty fast. As long as you pony up $99 every year, you can have pretty much anything shipped to you overnight — even iPhones and iPads — for just $3.99.
But what’s after Prime? According to Amazon founder Jeff Bezos on a 60 Minutes interview last night, it’s PrimeAir, a new service in which Amazon will deliver your goods to you via drones within half-an-hour.
Amazon is gearing up to launch a new set-top box that hopes to compete with the Apple TV and other video streaming devices this holiday, The Wall Street Journal reports. It’s understood the device is small and resembles a Roku, and it will run apps and provide content from a variety of sources, including Amazon’s own Prime service.