Apple today introduced two new low-cost pricing tiers for macOS and iOS apps sold in Europe. The change comes as price increases came into effect in Tuesday morning’s refresh as a result of exchange rate fluctuations.
iOS and macOS developers are no longer allowed to mention price information in app titles.
Apple has previously discouraged users from including words like “free” in their App Store titles. Now the company has instigated a complete ban, and developers who don’t comply with its new rule will see their submissions rejected.
Over and over again over, most of the pre-launch chatter about the iPhone 5c was that this was Apple’s “budget” iPhone, meant to help Cupertino squeeze into the mid-range, and especially penetrate the emerging market in countries like China by being released at a price around $349.
So imagine China’s surprise when it turned out that the iPhone 5c wasn’t meant to be any more of a budget iPhone than the year-old iPhones Apple has sold before. In fact, in China, an iPhone 5c will cost, in dollars, more than what an iPhone 5s would cost an American unsubsididized. And the Chinese are underwhelmed, to say the least.
Vodafone has confirmed that it will roll out its new 4G LTE network in the United Kingdom this summer, ready for a launch “later this year.” The move follows the carrier’s £790 million ($1.2 billion) acquisition of a chunk of 4G spectrum back in February.
Apple just released its Q2 2013 Financial results, and even though Apple beat its own estimates, Tim Cook started the Quarterly Financial Call on the defensive.
Cook started the call by explaining how exceptional Apple’s 2012 financial results were for Apple, so it’s hard for the company to improve sales this quarter. Then Cook commented on Apple’s struggling stock price by saying he’s “very frustrated” with the stock’s declining value the last few quarters, but they’re staying focused on the future.
Hoping to appease investors, Apple announced today that it will payback $100 billion to investors by 2015. Apple has yet to release a major product in 2013, but Cook reassured investors that Apple can’t wait to release new hardware and software this Fall and throughout 2014.
Apple has today announced that it has updated its 13- and 15-inch Retina MacBook Pro to add faster processors and lower prices. The 13-inch model now starts at $1,499 with 128GB of flash storage, rising to $1,699 for a new 2.6GHz processor and 256GB of flash.
The 15-inch model now offers a faster 2.4GHz quad-core processor as standard, while the top-of-the-line model gets a new 2.7GHz quad-core processor and 16GB of memory.
Square Enix has revealed that it may reconsider its pricing structure for mobile games following critical feedback from users in Western countries. While the Japanese developer is well-known among iOS users for its awesome RPGs, such as Final Fantasy and Chaos Rings, it’s also famous for its hefty price tags, which can often be as much as $18 per title.
When console-quality games are going for less then $5 these days, those prices are a big problem for some.
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