price

Read Cult of Mac’s latest posts on price:

Hulu cuts price of ad-supported service, but Live TV costs more

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Hulu
Hulu is now more affordable.
Photo: Hulu

Hulu has slashed the price of its ad-supported plan, making the service more accessible to budget-conscious consumers.

It’s not all good news, however: Hulu’s Live TV plan, which offers access to more than 60 top channels live and on-demand, is now more expensive. The ad-free Hulu and Hulu + Spotify plans have not been changed.

Netflix hikes prices for U.S. subscribers

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Netflix on iPad
Prepare to pay more for Netflix.
Photo: Killian Bell/Cult of Mac

Netflix has confirmed another price hike for subscribers in the United States — its biggest increase since it launched 12 years ago.

The company’s most popular plan, which offers high-definition streaming on up to two different devices simultaneously, will now cost $13 a month, up from $11 a month.

Netflix says it will use the cash to “continue investing in great entertainment.”

Get ready to splash some serious cash on this year’s iPhones

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2018 iPhone compared to 2017 iPhone X
Last year's iPhones will soon be thought of as the “affordable ones.”
Photo: Jonas Dähnert

We’re less than 12 hours away from Apple unveiling its new iPhones, and analysts are taking a last stab at predicting the prices of the company’s new handsets.

The bad news? Provided their estimates are accurate, this year’s top-end iPhone could blow past the $1,000 price barrier of the iPhone X — as the success of last year’s handsets showed that there is no upper limit yet for how much people will pay. And the lower cost model likely isn’t too far behind!

Netflix just got more expensive as new Ultra plan goes live

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Netflix on a MacBook
You now have to pay more for the best Netflix package.
Photo: Stephen Smith/Cult of Mac

The Netflix Ultra plan we feared was coming is now live in several countries.

Subscribers will have to pay more to enjoy HDR content on compatible TVs, and to stream movies and TV shows on four devices simultaneously. The Premium plan that previously offered these things has been watered-down, as has the Standard plan.

Netflix could be about to get a lot more expensive for some users

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Netflix iPhone
You’ll have to pay extra to keep four streams.
Photo: Netflix

You might have to pay a lot more for your Netflix subscription if your account is regularly used on more than two devices.

A new leak reveals Netflix could be planning to limit its Premium tier to allow just two devices to stream content simultaneously. Users would have to pay around $20 a more for a new Ultra plan to continue streaming on up to four.

Why Apple investors should quit worrying about iPhone 8 delay

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iPhone 8 mockup
Here's how Apple will make iPhone 8 feel less expensive.
Photo: Ste Smith/Cult of Mac

Apple investors have been urged to “quit worrying” by one analyst, who insists the “short-lived” iPhone 8 delay won’t impact stock price.

Robert Cihra from Guggenheim doesn’t deny that iPhone 8 will launch late, but he’s confident fans will wait, rather than jump ship.

Invincible iPhone cases, unlosable backup batteries, and more [Week’s Best Deals]

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Get great new gear for mobile devices, digital photography, and Mac productivity.
Photo: Cult of Mac Deals

Summer’s finally here! Along with the warm weather has come bunch of hot new deals in the Cult of Mac Store. This round, we’ve got a bundle of top shelf Mac apps that you can name your price for. There’s also a universal mount and grip for any mobile camera, and an iPhone case that can survive almost any fall. We’ve even got a powerful backup battery that you’ll never lose thanks to a built-in Bluetooth tracker.

Devs no longer allowed to mention prices in app titles

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App Store
It’s gone!
Photo: Ste Smith/Cult of Mac

iOS and macOS developers are no longer allowed to mention price information in app titles.

Apple has previously discouraged users from including words like “free” in their App Store titles. Now the company has instigated a complete ban, and developers who don’t comply with its new rule will see their submissions rejected.

iPhone 7 vs. iPhone 7 Plus: Which should you preorder?

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iPhone-7-7-Plus
It's time to choose between iPhone 7 and iPhone 7 Plus!
Photos: Apple

Apple will start taking preorders for the iPhone 7 and iPhone 7 Plus at 12:01 a.m. Pacific on Friday, September 9. That’s tonight, people (if you’re living in the United States)!

You’re going to want to get your order in as soon as possible if you want launch-day delivery, but which model should you go for? Find out which iPhone 7 model is right for you right here!

China Is Not Impressed With The iPhone 5c

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Over and over again over, most of the pre-launch chatter about the iPhone 5c was that this was Apple’s “budget” iPhone, meant to help Cupertino squeeze into the mid-range, and especially penetrate the emerging market in countries like China by being released at a price around $349.

So imagine China’s surprise when it turned out that the iPhone 5c wasn’t meant to be any more of a budget iPhone than the year-old iPhones Apple has sold before. In fact, in China, an iPhone 5c will cost, in dollars, more than what an iPhone 5s would cost an American unsubsididized. And the Chinese are underwhelmed, to say the least.

Tim Cook: Declining AAPL Price Over Past Few Quarters Has Been Very Frustrating

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Apple CEO Tim Cook showed his imprint on Apple during the company's financial call
Apple CEO Tim Cook showed his imprint on Apple during the company's financial call

Apple just released its Q2 2013 Financial results, and even though Apple beat its own estimates, Tim Cook started the Quarterly Financial Call on the defensive.

Cook started the call by explaining how exceptional Apple’s 2012 financial results were for Apple, so it’s hard for the company to improve sales this quarter. Then Cook commented on Apple’s struggling stock price by saying he’s “very frustrated” with the stock’s declining value the last few quarters, but they’re staying focused on the future.

Hoping to appease investors, Apple announced today that it will payback $100 billion to investors by 2015. Apple has yet to release a major product in 2013, but Cook reassured investors that Apple can’t wait to release new hardware and software this Fall and throughout 2014.

Apple Announces Faster Processors, Lower Prices For Retina MacBook Pro, MacBook Air

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Apple has today announced that it has updated its 13- and 15-inch Retina MacBook Pro to add faster processors and lower prices. The 13-inch model now starts at $1,499 with 128GB of flash storage, rising to $1,699 for a new 2.6GHz processor and 256GB of flash.

The 15-inch model now offers a faster 2.4GHz quad-core processor as standard, while the top-of-the-line model gets a new 2.7GHz quad-core processor and 16GB of memory.

Square Enix Says It May Reconsider Its High Prices For iOS Games

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Final Fantasy III from Square Enix, originally released in 1997, currently costs $15.99 on iPhone.
Final Fantasy III from Square Enix, originally released in 1997, currently costs $15.99 on iPhone.

Square Enix has revealed that it may reconsider its pricing structure for mobile games following critical feedback from users in Western countries. While the Japanese developer is well-known among iOS users for its awesome RPGs, such as Final Fantasy and Chaos Rings, it’s also famous for its hefty price tags, which can often be as much as $18 per title.

When console-quality games are going for less then $5 these days, those prices are a big problem for some.

Don’t Miss Our iPad 3 Rumor Rundown On Episode 2 Of The CultCast

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Did you know Cult of Mac has a brand new podcast? No lies! We’re calling it The CultCast, and it’s the best 30 minute conversation you’ll hear about Apple all week long.

And wouldn’t you know it, we just released episode two into the wild! Join Leander Kahney, Buster Heine, and me, Erfon Elijah, as we yay and nay our way though all the iPad 3 rumors you’ve been hearing; ponder how Apple’s stock price could make it to $1000 per share; and argue about whether AT&T should be allowed to throttle those of us with unlimited iPhone data plans.

Sound tasty? Well dig in my friend! You can subscribe to The CultCast right now in iTunes and listen to episode two on your way to work!

Apple Drops Price of the Mac mini in Europe

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Living in the Eurozone, it can often be frustrating to go to buy a new Apple product being appraised of its cost in dollars, only to find Apple charging an amount in euros far greater than what the exchange rate would imply.

In truth, the price discrepancy is usually (mostly) imaginary: if a Mac costs $999 in the States and the same in Euros, most of the discrepancy is made up by the obligatory Value Added Tax. Still, Apple does make a small but real margin on every Mac sold in Europe compared to the price they charge in America… and when the exchange price fluctuates, sometimes Apple can seemingly come way ahead.

It’s good to see Apple occasionally jiggle their European Mac prices to more closely align with the current exchange rate. In fact, Cupertino’s just done exactly that in Europe, dropping the price of the two Mac mini models from £649 to £599 and £929 to £879 in the U.K., and from €809o to €709 and €1149 to €999 in the rest of Europe.

That makes it a good time to buy a mini if you’re a European. You might want to get in on this soon, before the exchange rate fluctuates again and Apple changes its mind.