WSJ: Apple’s PR Is Starting To Feel The Heat
Apple is unlike any other company in the world when it comes to press relations. Most companies have to beg for coverage and shower journalists with free trips and gear, but Apple is known for giving a notoriously cold shoulder to the vast majority of publications. If you’re not on the shortlist, then you get no help from PR and certainly no sneak peaks at future products.
According to a new report in The Wall Street Journal, some recent changes within Apple PR “represent a recognition that competition is heating up:”
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