Apple reportedly hosted a meeting between Eddy Cue and seven leading podcasters last month in Cupertino, in which the company listened to the concerns they had for Apple’s podcast services going forward.
Some of the most pressing issues are said to involve the ease of sharing podcasts on social media, the possibility of offering paid podcasts, and providing podcasters with data about their audience which could then be used to help generate more money.
The overwhelming majority of mobile podcast listening is done on an iPhone, most of it on Apple’s own Podcasts app, which is why it’s no wonder Apple would be interested in figuring out a way to monetize the service if it can.
In a patent application published today, Apple describes how in the future it could interrupt podcasts with targeted personalized advertisements, by way of Apple’s iAd platform.
Apple is expected to unveil its huge overhaul of Beats Music in just a few weeks at WWDC but Spotify is firing shots first in the battle for music streaming dominance with a huge update for its iPhone app.
Spotify took the wraps off its new music experience at a keynote this morning, revealing a new Now start page for music discovery to go along with additions such as podcasts, video clips, original content, and an awesome new feature for joggers that matches songs to your running tempo.