Apple is working to sort out its podcast issues

Overcast is the best podcast app for iOS.
Apple has met with leading podcasters to improve its service.
Photo: Buster Hein/Cult of Mac

Apple reportedly hosted a meeting between Eddy Cue and seven leading podcasters last month in Cupertino, in which the company listened to the concerns they had for Apple’s podcast services going forward.

Some of the most pressing issues are said to involve the ease of sharing podcasts on social media, the possibility of offering paid podcasts, and providing podcasters with data about their audience which could then be used to help generate more money.

Apple wants to play you custom ads when you listen to podcasts

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Apple's looking for a way to monetize its podcasting success.
Apple's looking for a way to monetize its podcasting success.
Photo:

The overwhelming majority of mobile podcast listening is done on an iPhone, most of it on Apple’s own Podcasts app, which is why it’s no wonder Apple would be interested in figuring out a way to monetize the service if it can.

In a patent application published today, Apple describes how in the future it could interrupt podcasts with targeted personalized advertisements, by way of Apple’s iAd platform.

Spotify adds tunes that match your running pace, and more

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Spotify wants to make you a harder, better, faster, stronger runner.
Spotify wants to make you a harder, better, faster, stronger runner.
Photo: Spotify

Apple is expected to unveil its huge overhaul of Beats Music in just a few weeks at WWDC but Spotify is firing shots first in the battle for music streaming dominance with a huge update for its iPhone app.

Spotify took the wraps off its new music experience at a keynote this morning, revealing a new Now start page for music discovery to go along with additions such as podcasts, video clips, original content, and an awesome new feature for joggers that matches songs to your running tempo.

Here’s a rundown of the new features: