Why a secret Apple project may be delaying new Macs, this week on The CultCast

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We got new MacBook Pros, but what's the holdup on other new Macs?
We got new MacBook Pros, but what's the holdup on other new Macs?

This week on The CultCast: Is a secret Apple project stalling Mac updates? It wouldn’t be the first time. Plus: Apple teases Black Friday deals; AirPort routers are walking dead, and the Mac Pro might be next; the future of Time Machine; why iPad should be an iOS/OS X hybrid; and Jony Ive’s new role designing Apple itself.

Apple is working to sort out its podcast issues

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Overcast is the best podcast app for iOS.
Apple has met with leading podcasters to improve its service.
Photo: Buster Hein/Cult of Mac

Apple reportedly hosted a meeting between Eddy Cue and seven leading podcasters last month in Cupertino, in which the company listened to the concerns they had for Apple’s podcast services going forward.

Some of the most pressing issues are said to involve the ease of sharing podcasts on social media, the possibility of offering paid podcasts, and providing podcasters with data about their audience which could then be used to help generate more money.

Apple wants to play you custom ads when you listen to podcasts

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Apple's looking for a way to monetize its podcasting success.
Apple's looking for a way to monetize its podcasting success.
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The overwhelming majority of mobile podcast listening is done on an iPhone, most of it on Apple’s own Podcasts app, which is why it’s no wonder Apple would be interested in figuring out a way to monetize the service if it can.

In a patent application published today, Apple describes how in the future it could interrupt podcasts with targeted personalized advertisements, by way of Apple’s iAd platform.