Podcasting has been experiencing a renaissance lately, and for good reason. Podcasts can be about a wide variety of topics, from Apple to sports, comedy, storytelling and so much more. It’s a great time to get into podcasting because the barrier to entry is so low and you don’t have to break the bank to buy a totally workable setup.
Some of the greatest podcasts in the iTunes Top Charts are regularly recorded using sub-$100 to $300 mics. Whether you want to gain influence in a community or nerd out about the latest iPhone, a podcast is a great place to do it.
You don’t need a high-frequency antenna or FCC license to be a broadcaster in the 21st century. Anyone can have a podcast – well, that is, anyone with the technical know-how and money for equipment, such as a good microphone, to produce their work.
A company called Zula wants to eliminate what might be the last barrier for the DIY media star. It launched an iPhone app called ZCast, which allows users to produce an audio podcast anywhere with just an iPhone or Mac computer.
While some radio stations started sending out recordings of broadcasts in 2001, podcasts came onto the scene in 2004, got onto iTunes in 2005, and have since “transformed the media landscape,” according to Apple’s new iTunes splash page celebrating a milestone one billion podcast subscriptions.
Those billion subscriptions are held up by 250,000 unique podcasts across over 100 languages. More than eight million episodes have been published on the iTunes Store, according to Apple.