iOS 10 won’t collect your personal data without permission

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Apple will only collect iOS 10 data if you opt-in.
Apple will only collect iOS 10 data if you opt-in.
Photo: Apple

Apple is getting deeper into the AI game with iOS 10, which will require users to share some data with Apple so it can make intelligent suggestions, but the company says it will be totally optional.

Starting in iOS 10, Apple plans to use differential data as a way to track users and make Siri better at predicting what you want, while not being a major creeper at the same time. The company hasn’t been very clear about exactly what data it will be collecting, but according to a new report, we now know you will have to opt-in to the service.

Everything to expect from Apple’s jam-packed WWDC 2016 keynote

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WWDC's opening keynote will be at San Francisco's cavernous Bill Graham Auditorium.
WWDC's opening keynote will be at San Francisco's cavernous Bill Graham Auditorium.
Photo: Milo Kahney/Cult of Mac

Apple’s keynote to kick off this year’s Worldwide Developers Conference is going to be huge. So huge, in fact, that Apple already revealed some stuff early because Tim Cook and his Cupertino cronies won’t have time to cover everything during the jam-packed, two-hour event.

While WWDC might seem like a bit of a snoozefest for Apple fans who don’t know anything about Xcode and Swift, the 2016 edition of the annual developer conference should bring lots of new stuff even normals can get hyped about. The WWDC keynote will give us a peek inside the ever-evolving Apple ecosystem — and thus our clearest picture of the future of all Apple products.

This year, all of Apple’s platforms are set to get major updates, as are some of the company’s most popular services, like Siri and Apple Music. Here’s what to watch for during Apple’s keynote, which will kick off WWDC 2016 next Monday morning in San Francisco.

Coffee table book is self-taught photographer’s valentine to Apple design

Jonathan Zufi's book ICONIC has been popular with Apple fans.
Jonathan Zufi's book ICONIC has been popular with Apple fans.
Photo: David Pierini/Cult of Mac

Cult of Mac 2.0 bugThe fun Jonathan Zufi had playing RobotWar on his high school’s lone Apple II in the early 1980s re-emerged one day. He just had to play it again.

The lark that led Zufi to an online search for an Apple II to play the game grew into the acquisition of more than 500 vintage Apple items, which he lovingly photographed, but then sold to fund production of a coffee table book that has sold more than 15,000 copies.