Apple’s new ad campaign might be its best yet, especially if you’re one of the iPhone owners that’s about to have your photo on a billboard.
Simply called “Shot on iPhone,” it’s hard to call Apple’s campaign an ad at all — at least in the traditional sense. Apple crowdsourced photos shot with the iPhone by normal people around the world, and the result is a testament to just how incredible iPhone photography has become.
Adobe’s Russell Brown, center, placed himself in a photo with Nancy and Ronald Reagan during a demonstration of Photoshop 1.0 on Today in 1990. Photo: Today Show/YouTube
Photographer and book publisher Rick Smolan was 25 when he made the best picture of his young career while on assignment in Australia. It was a group of aboriginal children playing in golden light with a balloon on a red dirt runway.
But when he looked down at his camera, he realized the shot would be grossly underexposed. Sure enough, when the Kodachrome 25 slides came back, the frame was dark and murky.
“I stuck the slide in a safe deposit box because I knew someday someone would invent something to save that picture,” Smolan, who created the Day in the Life photo book series and America 24/7, told Cult of Mac.
Rocker Lenny Kravitz helped Leica design a limited edition camera that has been deliberately aged by hand. Photo: Leica
Lenny Kravitz has designed a camera for Leica and you are going to need rock-star money to afford it.
Kravitz, whose life-long love for photography is evident by the Leica camera often slung on his shoulder, has collaborated with his favorite company to design a limited edition Leica M-P Correspondent digital rangefinder.
The “design” comes in the form of areas of the camera’s black enamel finish where the paint has been deliberately worn away to reveal flares of brass. It has the vintage appearance of a well-traveled workhorse that came from the bag of Henri Cartier-Bresson.
Stephan Brusche finds bananas to be a great surface for drawing and regularly posts his Fruitdoodles to Instagram. Photo: Stephan Brusche
Stephan Brusche was bored and starting to play with his food when he made a discovery that would change his life: Bananas are nice to draw on.
Graphic artists are paid to think this way, and Brusche was being urged by his wife to promote his work to a wider audience using Instagram.
“There wasn’t anything exciting to photograph,” said Brusche, 37, an artist for a travel agency in Rotterdam, the Netherlands. “I still had a banana and I thought maybe if I draw a smiley face on it, that would make a nice picture. I discovered how nicely the ink flows on the peel. It was really a pleasant surface.”
That smiley face, posted more than three years ago, received more likes than his work illustrations. And thus Fruitdoodles was born. Since then, Brusche has transformed more than 200 bananas into fine art.
Adobe’s Lightroom app for iOS is actually pretty good, but you have to pay for a Creative Cloud subscription to use it.
What if you could have the power of an editing suite like Lightroom without all of the extra fuss? You want just one app for editing pictures on the go, but it needs to be easy to use and full featured.
Enter Darkroom, the hottest new photography app for iPhone.
The Olloclip clipped onto an iPhone 6 Plus. Photo: Jim Merithew/Cult of Mac
Like millions of photography fans, the iPhone is my main camera. In fact, ever since my Nikon D600 took a suicidal, lens-first dive off a cliff and into a waterfall, my iPhone has become my only camera.
I’m always trying to eke out a little extra performance from my iPhone’s tiny camera sensor with new apps, tripods and lenses. Over the last three months, Cult of Mac has been testing various lenses for the iPhone 6 in a search for the best aftermarket glass. I’ve narrowed the field down to two top choices: the new Olloclip and Moment’s mountable lens system.
Unfortunately, iPhone 6 users can’t actually use both the Olloclip and Moment lenses at the same time. But if you’ve been considering getting new photo gear for your iPhone 6, we’re ready to break down the pros and cons of these aftermarket accessories.
This week: Optical zoom and Force Touch rumored for the iPhone 6s, autonomous future-cars chauffeur us about, and we’re back from Vegas with a full report on the best gadgets, technology and trends from the 2015 International CES. And for a small fee, we cover your enemies in an explosion of spectacular glitter. Seriously.
Our thanks to Harry’s for supporting this episode. Harry’s super-sharp, German-made razors ship free right to your door and for way less than the drugstore razors. Learn more at Harrys.com and save $5 off your first order with code CultCast.
Knog’s nine-LED Expose remote flash will light up your iPhone photos and video. Photo: Jim Merithew/Cult of Mac
LAS VEGAS — The iPhone is the most popular camera in the world. But it still sucks at flash photography.
Knog, the Austrialian company that makes those kickass bike lights, wants to make your nighttime iPhone pics a little bit better this year: Its newest lighting revelation is called Expose, and it’s a super-handy iPhone flash that’s also super-bright.
Expose is bright in more ways than one. Its accompanying iPhone app lets users blast light in photo and video modes, with flash, strobe or continuous settings. You can adjust the white balance and brightness, and the device weighs so little you’ll barely notice it’s in your pocket.
Photo courtesy of @Withhearts, the prince of Instagram
This week: As promised! With over 430,000 Instagram followers, photographer Cory Staudacher, aka @withhearts, joins us to talk mobile photography, his favorite photo apps and gear, and his tips for capturing beautiful images with your favorite iDevice. Plus, someone tries to burn down the Mrs. Doubtfire house—time for a drive-by fruiting; prepare thy wrists, the Watch may cometh in March; and details on a radically new Macbook Air.
Our thanks to Squarespace for supporting this episode. Squarespace 7 is live, and it’s their biggest update in years. Now building a beautiful website is faster and easier than ever. Learn more at Squarespace.com/seven and use code “CultCast” at checkout for 10% off any order.