Everything we think we know about the iPhone 7


blue iPhone 7 Plus
The iPhone 7 is getting some big upgrades.
Photo: PConline

The grand unveiling of the iPhone 7 and iPhone 7 Plus is still weeks away, but this year you don’t need to wait for Tim Cook to take the stage to find out all the new features.

Months of leaks have already given us a sneak peek at a lot of the big changes coming to the iPhone. And contrary to early reports that this year’s device will be boring, there’s actually a whole lot to get excited about.

Here’s what to expect from the iPhone 7, based on Cult of Mac’s analysis of everything we’ve seen from reliable leakers and the Apple rumor mill.

Leaked iPhone 7 camera hints at big improvements


A black iPhone 7 would be killer.
iPhone 7 will have a killer camera.
Photo: Martin Hajek/Flickr

Leaked camera parts supposedly destined for this year’s 4.7-inch iPhone have revealed that Apple finally plans to add a feature found on its Plus-sized units the past two years.

While most of this years’ iPhone camera rumors have focused on the dual-lens module coming to the iPhone 7 Plus, a leaked iPhone 7 rear camera module hints at some big improvements coming to the smaller device.

Google Photos ad capitalizes on iPhone’s biggest weakness


Don't you hate this message?
Don't you hate this message?
Photo: Google

Google has decided to attack Apple directly in a funny new ad that rips the iPhone for its paltry 16GB of storage on entry models.

The new ad has been played heavily during NBC’s Rio Olympics coverage and promotes Google Photos “free up space” feature the upload an unlimited number of pictures to the cloud so users have more storage for apps, videos, music and other content. Apple has a similar feature with iCloud, but you have to pay for it.

Watch the hilarious ad below:

Tenba bag shoulders camera gear with understated style


The camera bag that does the job without announcing itself, the Tenba Cooper.
The camera bag that does the job without announcing itself, the Tenba Cooper.
Photo: David Pierini/Cult of Mac

I’ve carried many styles and price points on my rounded shoulder over the course of a photography career, and have a closet full of camera bags to prove it. I always found a reason to retire each bag, whether it’s an expensive name brand, cheap knock-off or proven hand-me-down.

Lately, I’ve been toting gear in a Tenba Cooper bag. I’ve done so for a few months now, long enough where my eyes should begin to look at other styles and brands. I’ve never been happier with a bag.