Apple’s touching Mother’s Day ad was shot on iPhone

Apple's new ad is all about moms.
Apple's new ad is all about moms.
Photo: Truman P/Youtube

Mother’s Day is less than a week away and to celebrate, Apple has published a new video ad that spotlights mothers across the globe.

The new ad was shot entirely on iPhone, only instead of hiring a high-profile filmmaker to shoot the touching commercial, Apple compiled a collection of photos and short videos of moms shot by amateur photographers and iPhone users.

Watch it below:

U.S. iPhone owners are cheapskates when it comes to apps

By

Find more of what you like in new Instagram video section.
Find more of what you like in new Instagram video section.
Photo: Stephen Smith/Cult of Mac

If you want to strike it rich on the App Store, here’s a hint: make a game.

Americans who own an iPhone spent an average of $35 on apps and in-app purchases last year, only instead of forking over cash for productivity or education apps, the majority of that money goes to gaming.

This could be our first look at the iPhone 7

By

iPhone 7 with Smart Connector (left) and iPhone 6s.
iPhone 7 with Smart Connector (left) and iPhone 6s.
Photo: Bastille Post

The iPhone 7 may come with a Smart Connector if photos of what appears to be an early iPhone 7 Plus unit can be believed.

Photos of the alleged iPhone 7, leaked by a Chinese website, show Apple integrating a dual-lens camera into the design of the rear case. If the case is accurate, it looks like Apple won’t be ditching its protruding camera lens this year.

Photos of alleged iPhone 7 dual-lens camera sensor leak

By

Got a new iPhone? Set it up right.
iPhone 7 might have to cameras in the back
Photo: Killian Bell/Cult of Mac

The first images of what could be the iPhone 7’s dual-lens camera leaked online today, giving fans a possible sneak peek at the future of iPhotography.

Apple is rumored to be including a dual-lens camera sensor on at least the iPhone 7 Plus. If the leaked sensor shown below is the real deal, it appears that one lens will be wider than the other to provide optical zooming.

Check it out:

LifePrint makes your boring iPhone photos come to life

Robert Macauley shows off LifePrint, his app for bringing all your pictures to life.
Robert Macauley shows off LifePrint, his printer and app for bringing your pictures to life.
Photo: Traci Dauphin/Cult of Mac

SAN FRANCISCO — The idea for Robert Macauley’s “photographs for the new millennium” sprang from a camera that is totally 20th century.

“What if you could create a Polaroid experience for your phone?” Macauley said as he showed off a prototype of LifePrint, his pint-size printer that works with an augmented-reality app. LifePrint lets you print out Polaroid-size images that, when viewed through the app, can come to life on your smartphone screen.