Photographers rejoice! iOS 10 lets you snap RAW images

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The iPhone's camera is getting a big update.
The iPhone's camera is getting a big update.
Photo: Ste Smith/Cult of Mac

Pictures snapped from an iPhone are about to take a huge step closer to pro status this year and you won’t even need to buy the iPhone 7 Plus’ rumored dual lens to get them.

For the first time ever, Apple is finally bringing RAW image files to the Camera app in iOS 10 thanks to a new AVCaptureOutput that will also allow third-party apps to snap Live Photos along with RAW.

ZEISS lens attachment gives iPhone pro glass

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ZEISS lenses are coming to iPhone.
ZEISS lenses are coming to iPhone.
Photo: ZEISS

If you feel cheated over Apple not rolling out new hardware at WWDC this week, legendary optics company ZEISS has a little something to ease the suffering of iPhone users who love photography.

With the iPhone considered by many to be the world’s most popular camera, ZEISS brings its 170 years of lens design to mobile photography with wide-angle, telephoto and macro attachments for the iPhone 6s and 6s Plus. ZEISS partnered with accessory brand ExoLens and boasts the new mobile lenses will bring “gold-standard gear” to iPhone shooters.

Apple’s touching Mother’s Day ad was shot on iPhone

Apple's new ad is all about moms.
Apple's new ad is all about moms.
Photo: Truman P/Youtube

Mother’s Day is less than a week away and to celebrate, Apple has published a new video ad that spotlights mothers across the globe.

The new ad was shot entirely on iPhone, only instead of hiring a high-profile filmmaker to shoot the touching commercial, Apple compiled a collection of photos and short videos of moms shot by amateur photographers and iPhone users.

Watch it below:

U.S. iPhone owners are cheapskates when it comes to apps

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Find more of what you like in new Instagram video section.
Find more of what you like in new Instagram video section.
Photo: Stephen Smith/Cult of Mac

If you want to strike it rich on the App Store, here’s a hint: make a game.

Americans who own an iPhone spent an average of $35 on apps and in-app purchases last year, only instead of forking over cash for productivity or education apps, the majority of that money goes to gaming.