Tim Cook takes ice bucket challenge at Apple HQ beer bash

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timcookbeerbash

Bring on the ice, ice baby!

Tim Cook has gladly accepted Phil Schiller’s challenge to douse himself with a bucket of ice in order to get out of a $100 donation to ALS charities. Only instead of doing ice bucket challenge from the comfort of a beach chair, Cook made a party of it while Apple employees got turnt up with at the beer bash celebration for Diversity week.

Take a look:

Apple’s Phil Schiller dumps a bucket of ice cold water on his head

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Screen Shot 2014-08-14 at 8.03.01 AM

If you’ve been on the Internet at all over the last few days, you’ve probably heard about the Ice Bucket Challenge. The idea is simple. Someone challenges you online to dump a bucket of ice water all over your head. If you choose not to do so within 24 hours, you are asked to donate $100 to a charity to fight Lou Gehrig’s Disease.

Speaking as an observer, I can say conclusively that the Ice Bucket Challenge is best when accepted by buxom 19-year-olds in string bikinis. But watching Apple’s Senior Vice President Of Marketing dumping a bucket of ice water on his head? Definitely a close second.

Apple welcomes Beats to the family as $3 billion acquisition is finalized

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Apple-welcomes-Beats

Apple today officially welcomed Beats Music and Beats Electronics to its family, along with Beats co-founders Jimmy Iovine and Dr. Dre, following its $3 billion takeover back in May.

“Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do,” reads an announcement on Apple.com, while those buying products from the Beats website will now be routed through the Apple Store.

Apple wants Jimmy Iovine to reignite its marketing magic

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Jimmy Iovine, Tim Cook, Andre Young, and Eddie Cue. Photo: Apple
Jimmy Iovine, Tim Cook, Andre Young, and Eddie Cue. Photo: Apple

If there’s one thing we learned during the World Cup (other than ze Germans are relentlessly brilliant machines), it’s that Beats has some of the best damn marketing on the planet, and Apple really, really needs its help.

After getting tossed around by Samsung in the marketing ring the past few years,  the NYPost reports that Apple is looking to Beats co-founder Jimmy Iovine to help it reignite its marketing magic, even if it means cutting ties on its 30-year partnership with TBWA.

This is war: Apple readies massive marketing army

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Apple's marketing chief, Phil Schiller, is ready to shake up the advertising world
Apple's marketing chief, Phil Schiller, is ready to shake up the advertising world with is own army

No one makes commercials like Apple. Or no one did, until the last year or so when everyone from Samsung to Google has caught up to Cupertino’s marketing genius.

In a move to retake its marketing crown in 2014, Apple is thinking different than partnering with a traditional advertising agency by assembling its own massive internal marketing team, according to an AdAge report, and it could rival the world’s top firms that have been around for decades.