All items tagged with "Phil Schiller"

Apple Announces A Completely Different Mac [Video]


Even though we don’t know the release date or price, people are absolutely drooling over the new Mac Pro that Apple announced at WWDC. It’s tiny, black, and powerful as hell, so who can blame them.

But what if Apple announced a completely different Mac than the one we saw on Monday? What if, Apple announced the Big Mac? Check out this hilarious WWDC keynote mashup video from Simon Balch to see just how incredible it’d be if Apple and The Golden Arches joined forces:

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Apple To Kick Off WWDC With Keynote On Monday, June 10


Apple always kicks WWDC off with a big keynote on Monday morning and this year will be no different. AllThingsD reports that Apple has officially stated that the keynote for WWDC is scheduled for Monday, June 10th.

No word on who the speakers for the keynote will be, but you can expect to see at least Tim Cook and Phil Schiller. Who knows, maybe Jony Ive will make an appearance to show off his changes to iOS 7, now that he’s the director of Human Interface. We’ll have to wait and see.

Watch Steve Jobs Laugh At The Idea Of ‘Intel Inside’ Stickers On The Side Of Every Mac [Video]

“Intel Inside.” It’s been called one of the best campaigns to ever come out of Silicon Valley’s Mad Men, and it turned a relatively unknown maker of microprocessors into a $100 billion dollar company, and a household name. All this, thanks to a blue sticker slapped on every Intel PC or laptop.

Every Intel PC or laptop except Apple’s, that is. Even when Cupertino transitioned to Intel processors in 2006, Apple refused to put ‘Intel Inside’ stickers on their new Macs and MacBooks. And with characteristic bluntness, Steve Jobs had no problem explaining why when asked about it back in August 2007, right after the first aluminum iMac was introduced.

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Apple Nicknamed “Poison Apple” By Suppliers As iPhone Demand Becomes Unpredictable


Apple’s hard-to-meet high standards and its low price expectations have earned it the nickname “Poison Apple” with Asian suppliers, who say they are feeling the affects of decreasing demand of the iPhone. Several have told Reuters that they are trying to reduce their reliance on Apple amid increasing competition from companies like Samsung.Apple Nicknamed “Poison Apple” By Suppliers As iPhone Demand Becomes Unpredictable

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Phil Schiller: Android Is Fragmented And The “Experience Isn’t As Good As An iPhone”


iPhone good, Android baaaaadd

Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing, has called out Android multiple times recently. It’s only been a few days since Schiller warned Android users to “stay safe out there,” and now he’s gone on the offensive in a brief interview with The Wall Street Journal.

None of Schiller’s comments are particularly surprising, as Apple executives (Schiller included) frequently make jabs at the competition from the stage of a new product keynote.

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15 Years Of Macworld History In Just 10 Minutes [Feature]


Even though Steve’s gone, Macworld is still an exciting show.

Macworld/iWorld 2013 is coming in just two days, and Cult of Mac will be there, reporting live from the showfloor.

Macworld has an amazing history of being the launching pad for some world changing products.  The iPhone debuted at Macworld. So did the MacBook Air. And iTunes. Again and again, products announced at Macworld have shifted the very pillars of technology.

Macworld is more than just a celebration on everything that is wonderful about iPhones, iPads, Macs, Apps, and the people who use them. It’s a summit that measures the very pulse of Cupertino’s incredible impact upon the world around us. With Apple at the top of it’s game, it’s more important than ever.

Not convinced? Here’s a ten minute history of the last 15 years of Macworld.

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Samsung Surpasses Apple To Become World’s Biggest Chip Buyer

6. GALAXY S III_S Beam_Music sharing_W

Samsung has surpassed Apple as the world’s biggest buyer of semiconductors, according to Gartner. The Korean company’s hugely popular smartphones, such as the Galaxy S III and the Galaxy Note II, led to a 29% surge in chip purchases in 2012, taking its semiconductor spending past that of any other company.

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Apple Cuts iPhone 5 Component Orders As Sales Fail To Meet Expectations [Report]


The Wall Street Journal reports that Apple has recently cut component orders for the iPhone 5 due to weaker-than-expected demand. The device enjoyed a successful start when it launched in September 2012, quickly becoming the Cupertino company’s fastest-selling iPhone. It appears, however, that sales since then haven’t quite been what Apple was originally expecting.

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What Did Schiller Really Say? Reuters Pulls Story On Low-Cost iPhone Comments

Phil Schiller introducing iPad mini

Phil Schiller, Apple’s senior vice president of worldwide marketing, reportedly shot down suggestions that the Cupertino company will launch a low-cost iPhone later this year during an interview with a Chinese newspaper earlier this week. According to the report, Schiller said that the budget devices will “never be the future of Apple products.”

Reuters was one of the first media outlets to cover the report, but in an interesting move, it has this morning pulled its piece after “substantial changes” were made to the original article. Could this mean Schiller didn’t really say those things?

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Siri’s Reaction To The News That Scott Forstall Is No Longer With Apple [Comic]

Siri’s Reaction To The News That Scott Forstall Is No Longer With Apple [Comic]

Unaware of Scott Forstall’s recent exit from Apple, Siri will tell you that information on Forstall can be found on, even though Apple already moved him from the Executive Profiles page.

Somebody’s got to break it to Siri that her buddy Scott is gone, and who better than Tim Cook, Jony Ive, and Phil Schiller. In their latest comic, Joy of Tech imagines what that awkward conversation with Siri would look like, head over there to see how she takes the news.