What happened to Apple’s marketing magic?

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When will we see another "1984?"
Photo: Ste Smith/Cult of Mac

Chances are you can vaguely remember the last Apple ad you saw, but do you remember it in the same way you remember the company’s “1984” commercial for the original Macintosh, or its wonderful “Think Different” campaign? It’s been a while since we saw anything quite as iconic.

Friday-Night-Fights-bug-2Apple still creates great commercials we can’t help but talk about, but many fans would say those ads aren’t as good as they once were. Has Apple lost its marketing magic, or is it just too difficult to create truly iconic ads in the digital age?

Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over these questions and more!

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Custom Lego minifigs put Jobs, Woz, and Cook on your desk

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Apple custom Lego minis
If you really wanted, you could stage your own Apple keynote address in Lego form.
Photo: FamousBrick

A company that specializes in making Lego-ized versions of tech-world giants is offering minifigures based on Apple co-founders Steve Jobs and Steve Wozniak, current CEO Tim Cook, and some people who work for other companies, if you want to be all diverse about it.

The figures won’t even set you back that much, really. Depending on how much you value plastic that looks like people.

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Steve Jobs’ co-workers share fondest memories of Apple co-founder

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What was it really like to work for Steve Jobs?
What was it really like to work for Steve Jobs?
Photo: Jigsaw Productions

Today is the fourth anniversary of Apple co-founder Steve Jobs’ passing, and as has become tradition on October 4, some of his closest co-workers are sharing their fondest memories of what it was like working alongside him.

Tim Cook, Phil Schiller, Eddy Cue, Andrea Jung and Bud Tribble all shared short essays with Apple employees this morning on the company’s intranet. To commemorate Jobs’ legacy, Tim Cook told employees in an email to stop older executives today and ask what Jobs was really like.

With controversial movie Steve Jobs set for release later this month, Jobs’ co-workers’ essays provide a look at aspects of the visionary Apple CEO’s personality that those who only knew him through the public eye probably missed.

Here’s what Jobs’ friends had to say about working with him:

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Bill Graham Civic hosted Apple’s biggest hyperbole-fest ever

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The iPhone 6s Plus might be hard to find on launch day.
All Apple's saying is that the iPhone 6s will be the most amazing, dynamic, life-changing thing you've ever seen.
Photo: Apple

We get that yesterday’s Apple event was a marketing thing, which is why every presentation began with whoever was onstage telling us how “thrilled,” “excited” or “really happy” they were to be there. And the exaggeration just continued from those intros.

Here are some of the most outlandish and enthusiastically subjective lines that came from the stage at the Bill Graham Civic Auditorium. We’ve organized them by speaker so you can see who “won” this verbal arms race of canned excitement.

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Apple: Making 3D Touch was really, really hard

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Force Touch was only the beginning. 3D Touch was incredibly difficult to engineer.
Force Touch was only the beginning. 3D Touch was incredibly difficult to engineer.
Photo: Apple

Making an iPhone is complex, for sure. Creating the hardware and software that rules our daily lives has been an ongoing, iterative process since 2007, when Steve Jobs revealed the first one.

Since then and on up to the newly announced iPhone 6s and 6s Plus, the iPhone itself has improved bit by bit while still wowing consumers as better enough to upgrade to.

“You can’t just say, ‘Here it is. It does the same thing 5 percent better than last year,’ says senior vice president of worldwide marketing Phil Schiller in an interview over at Bloomberg. “Nobody cares.”

In a device that’s the essence of complexity, refined, the new 3D Touch was super tricky to make, as the in-depth interview explains.

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All the ways Apple left us hanging at WWDC 2015

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Tim Cook announces “one more thing” at WWDC 2015.
They probably shouldn't have stopped at one.
Photo: Apple

Apple’s two-hours-plus keynote at its Worldwide Developers Conference (WWDC) this week was packed with new and exciting information about the future of software for its current major hardware. But we couldn’t help but notice some things that were missing.

Here are some of the ways Apple’s presentation left us hanging this year.

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Phil Schiller explains 16GB iPhones, MacBooks with one USB port, design vs. battery life

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Phil Schiller answers some of our biggest questions about Apple products.
Phil Schiller answers some of our biggest questions about Apple products.
Photo: Apple

Why does the latest iPhone still ship with just 16GB of storage as standard? Why does the new MacBook have only one USB port? Why does Apple make devices thinner and thinner rather than adding bigger batteries?

At Apple’s Worldwide Developers Conference in San Francisco this week, marketing chief Phil Schiller sat down with The Talk Show to address some of these questions.

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Watch Tim Cook, Eddy Cue and Phil Schiller boogie down

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What I wouldn't pay to see these movements as registered by Tim's Apple Watch. Photo: tw0b1t

Update: The video has already been removed, but I’ve replaced it with a cached version.

We now know what Pharrell Williams’ payment was for his advance gold Apple Watch Edition: Promising to not laugh at Tim Cook, Eddy Cue, and Phil Schiller’s “dad dancing” moves during yesterday’s live concert at Apple’s Cupertino HQ.

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