All items tagged with "Phil Schiller"

What Did Schiller Really Say? Reuters Pulls Story On Low-Cost iPhone Comments

Phil Schiller introducing iPad mini

Phil Schiller, Apple’s senior vice president of worldwide marketing, reportedly shot down suggestions that the Cupertino company will launch a low-cost iPhone later this year during an interview with a Chinese newspaper earlier this week. According to the report, Schiller said that the budget devices will “never be the future of Apple products.”

Reuters was one of the first media outlets to cover the report, but in an interesting move, it has this morning pulled its piece after “substantial changes” were made to the original article. Could this mean Schiller didn’t really say those things?

Read the rest of this post »

Siri’s Reaction To The News That Scott Forstall Is No Longer With Apple [Comic]

Siri’s Reaction To The News That Scott Forstall Is No Longer With Apple [Comic]

Unaware of Scott Forstall’s recent exit from Apple, Siri will tell you that information on Forstall can be found on Apple.com, even though Apple already moved him from the Executive Profiles page.

Somebody’s got to break it to Siri that her buddy Scott is gone, and who better than Tim Cook, Jony Ive, and Phil Schiller. In their latest comic, Joy of Tech imagines what that awkward conversation with Siri would look like, head over there to see how she takes the news.

Phil Schiller On The Evolution Of The Mac And Abandoning Optical Drives

Phil Schiller On The Evolution Of The Mac And Abandoning Optical Drives

If Tim Cook is the operational brains behind Apple, then Phil Schiller is the showman. Since Steve Jobs passed away, Schiller has been the go-to guy for product unveilings at Apple’s high-profile media events. This past Tuesday, Schiller showed off a number of brand new products to the world, including the iPad mini and all-new iMac.

What does Apple’s marketing guru think about the company’s approach to designing products like the Mac?

Read the rest of this post »

Tim Cook: iPad Mini Margins Are Lower Than Any Other Apple Product

Tim Cook: iPad Mini Margins Are Lower Than Any Other Apple Product

During today’s conference call, Tim Cook commented on the price of the iPad mini and explained the the iPad mini has gross margins that are significantly below the corporate average. He didn’t say that Apple is selling the 7-inch tablet at a loss, but Apple definitely isn’t going to make as much profit off each iPad mini as they’re used to with other devices.

Earlier this morning a story from Digitimes claimed that the $329 price of the iPad mini is a result of mass production issues with the screen. Considering Cook’s statements on the margins of the iPad mini and Schiller’s comments that the iPad Mini is a premium product, the iPad Mini might be one of the most competitively priced Apple products we’ve seen in the last few years.

Why The iPad Mini Is More Expensive Than $299

Why The iPad Mini Is More Expensive Than $299

Apple fans have been disappointed that the iPad mini cost $329, while other 7-inch tablets cost significantly less. Phil Schiller defended the price saying consumers will pay for a quality product. He’s right. Apple’s going to sell a gazillion iPad minis, but the reason for it’s higher price tag might have a lot more to do with problems manufacturing the touch screen.

According to Digitimes, Apple’s $329 price tag for the iPad mini is largely due to low yield rates for the device’s GF2 (DITO film) touch screen technology.

Read the rest of this post »

Subscribe to the Cultcast

Phil Schiller Says The iPad Mini Is More Expensive Because People Want Quality

Phil Schiller Says The iPad Mini Is More Expensive Because People Want Quality

The iPad mini is a great looking device and all that, but people seemed to be pretty disappointed in the price point. While other 7-inch tablets usually start out in the $200-$250 price range, the iPad mini costs $329 for the base model.

After the keynote yesterday, journalists were given an opportunity to play with the newly announced Apple products, while Tim Cook and Phil Schiller mingled with the crowd. When asked about the higher-than-expected price tag of the iPad mini, and Schiller’s response was that people will pay more for a high quality product.

Read the rest of this post »

Why Apple’s $329 iPad Mini Will Do Just Fine Against $200 Android Tablets

Why Apple’s $329 iPad Mini Will Do Just Fine Against $200 Android Tablets

It’ll sell just fine at $329.

As is often the case with Apple products, feelings towards the new iPad mini were mixed following the Cupertino company’s special event in San Jose on Tuesday. Many were wowed by its good looks and tiny form factor, which still manages to run regular iPad apps just fine. While others were confused over its $329 price tag.

We had expected Apple to price the iPad mini along the same lines as cheap Android tablets, such as the Google Nexus 7 and the Amazon Kindle Fire, which sell for $200. We didn’t quite expect Apple to go quite that low, but we felt around $250 would be just about right.

Instead, Apple chose to ignore what its competitors were doing. You might say that this is a big mistake, and that the iPad mini doesn’t stand a chance against its 7-inch rivals. But many analysts feel the iPad mini will do just fine at $329.

Read the rest of this post »

Everything Apple Announced At Today’s iPad Mini Event [Mega-Roundup]

Everything Apple Announced At Today’s iPad Mini Event [Mega-Roundup]

Today’s iPad Mini event was incredible. Tim Cook and the gang just unleashed a tsunami of new Apple products on the world for the second straight month. Yes, the iPad Mini made an appearance, but there was so much more sweet stuff that it’s hard to keep up with all the details.

Rather than getting lost in the flood of thousands of different posts that will be written about the Apple event today, we’ve broken down all the necessary info into delicious bite-size information nuggets just for you, so you can know all the essentials.

Here’s everything that Apple announced at today’s keynote:

Read the rest of this post »

Phil Schiller Says iPod Touch Is Too Thin To Include Ambient Light Sensor

Phil Schiller Says iPod Touch Is Too Thin To Include Ambient Light Sensor

Owners of the new iPod Touch may spend a lot more time manually updating the brightness of their device because, unlike previous models, the iPod Touch doesn’t have an ambient light sensor or auto-brightness settings.

After checking the iPod Touch spec sheet, we found out yesterday that Apple left the sensor out on purpose. Why did they ditch it when users have come to expect it? According to a purported email from Apple VP Phil Schiller, the iPod Touch was just too dang for them to fit it in.

Read the rest of this post »

iPhone 5 Production Rates Fall As Apple Increases Quality Control At Foxconn

iPhone 5 Production Rates Fall As Apple Increases Quality Control At Foxconn

Some iPhone 5s are being delivered with chips like these.

The iPhone 5 has quickly become Apple’s fastest-selling iPhone of all-time, meaning it’s incredibly difficult to get hold of — even more than three weeks after its launch. And the situation is about to get a lot worse, according to Bloomberg. Apple has had to increase quality-control at Foxconn to prevent damaged devices with nicks and scratches from leaving the factory. As a result, iPhone 5 production rates have dropped.

Read the rest of this post »