It’s sometimes easy to forget just what a paradigm shift the tablet computer — and specifically the iPad — represents. Well, Phil Schiller just reminded us by tweeting a link to Apple’s latest “Life on iPad” campaign.
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Since Apple won a $1 billion lawsuit against Samsung for patent infringement last summer, both companies have been fighting to determine how the ruling will actually unfold. In March of this year, the presiding judge for the case subtracted $450 million from what Samsung owed Apple due to the jury’s miscalculations for damages.
The Apple vs. Samsung retrial kicked off earlier this week in California court, and Apple requested an additional $380 in damages from Samsung on top of the $600 million already owed. Samsung believes it should only have to pay Apple $52 million for infringing on five patents related to the iPhone.
Today Phil Schiller, Apple’s head of marketing, took the stand in court to talk about the iPhone’s importance to Apple, calling it a “bet-the-company” product. He also got pretty snarky about Samsung copying Apple.
Schiller began his testimony by recounting the original iPhone’s launch and the product’s success to date. He expressed frustration that Samsung started making phones that looked just like the iPhone after Apple started seeing success in the smartphone market. Schiller said he was “quite shocked” when he first saw the Samsung Galaxy. “My first thought was, ‘They’ve copied the iPhone.'”
These first few years of the iPhone’s existence have been “an incredibly important time” for Apple, said Schiller. And Samsung’s infringement has made it “harder for us to get new customers and bring them into our ecosystem.” The iPhone is Apple’s biggest money-maker by far. “At this point, it’s fair to say that most everyone at Apple works on iPhone,” said Schiller from the stand. “It’s our biggest product.”
While being cross-examined by Samsung’s lawyers, Schiller gave off a little Jobsian snark with his responses:
Schiller on Samsung gaining while other android makers lost share. “One is copying. the other are not copying… as much.” #icourt
— Ina Fried (@inafried) November 15, 2013
Samsung atty shows Schiller a Samsung device and Schiller says – “I can’t tell from here. It looks like an iPad to me.” #icourt
— Shara Tibken (@sharatibken) November 15, 2013
The retrial is expected to close next week.
- Via CNET
- Image AP
Apple packed a lot into one hour and 20 minutes today, with announcements about OS X Mavericks, Macbook Pro, Macbook Air, Mac Pro, and the stars of the show: iPad Air and Retina iPad mini. We think that this is about an hour and 18 minutes too long to watch, though, so we’ve condensed it to around 90 seconds.
Here is the Apple iPad Air and iPad mini keynote, right from Yerba Buena, in just 90 seconds:
How good is the iPhone 5s camera? Good enough for National Geographic. And Apple’s own Phil Schiller is getting braggy about it on Twitter.
Apple and Samsung are headed back to San Jose on November 12 to clash again over the retrial of their billion-dollar patent lawsuit that Apple won in 2012, and it looks like Scott Forstall might be coming back to testify as a witness for Apple.
The jury originally rewarded Apple $1.05 billion in damages, but after finding some errors in the awards, Judge Lucy Koh has cut $450 million from Apple’s award. Samsung and Apple filed a joint pretrail statement that listed the potential witnesses that might be called and both Scott Forstall and Apple’s marketing chief, Phil Schiller appeared on the list after both were witnesses at the orignal trial, before Forstall was fired.
Apple has today announced Logic Pro X, the most advanced version of Logic Pro to date, which boasts a new interface, new creative tools for musicians, and an expanded collection of instruments and effects. Logic Pro X also introduces new features like Drummer and Flex Pitch, and Logic Remote, which lets you play and control Logic Pro X from your iPad.
If you haven’t already watched Apple’s WWDC keynote, it’s probably because you just haven’t found the time. At just under two hours long, it’s not something you can just slip into your day. But you can now watch it at your leisure on any of your electronics devices because Apple just uploaded the entire thing to YouTube.
Apple just scored a big win with the education industry last night as the Los Angeles Unified School District (LAUSD) announced it has signed a $30 million contract with Apple to supply its students with iPads in the classroom.
The terms of the contract show that Apple will provided the iPads to LAUSD at a cost of $678 per iPad. That price is a bit above retail, but the iPads will come pre-loaded with a bunch of educational software, and Apple’s giving them a three-year warranty as well.
Apple SVP Phil Schiller had the following to say about the deal in the official press release:
Even though we don’t know the release date or price, people are absolutely drooling over the new Mac Pro that Apple announced at WWDC. It’s tiny, black, and powerful as hell, so who can blame them.
But what if Apple announced a completely different Mac than the one we saw on Monday? What if, Apple announced the Big Mac? Check out this hilarious WWDC keynote mashup video from Simon Balch to see just how incredible it’d be if Apple and The Golden Arches joined forces:
Apple always kicks WWDC off with a big keynote on Monday morning and this year will be no different. AllThingsD reports that Apple has officially stated that the keynote for WWDC is scheduled for Monday, June 10th.
No word on who the speakers for the keynote will be, but you can expect to see at least Tim Cook and Phil Schiller. Who knows, maybe Jony Ive will make an appearance to show off his changes to iOS 7, now that he’s the director of Human Interface. We’ll have to wait and see.
- Source AllThingsD