All items tagged with "Phil Schiller"

Liveblog: Get your WWDC on with Cult of Mac

Are you ready for iOS 8?

Moscone is ready for iOS 8 and OS X 10.10. Are you? Photos: Roberto Baldwin/The Next Web

After months of anticipation and countless rumors, Tim Cook and his merry band of Apple fellows are about to take the stage at San Francisco’s Moscone West to reveal the latest offerings coming out of Cupertino. It’s time for the Worldwide Developers Conference.

We’ll be covering the WWDC action here all morning with news and analysis on everything like iOS 8, OS X 10.10, Healthbook and whatever other goodies the mothership has prepared. The keynote starts at 10 a.m. Pacific, so bookmark this page and keep it open for a tidal wave of Apple news and insights.

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How Apple can rekindle the magic of the Stevenote

Photo: Jim Merithew/Cult of Mac

How can Apple craft a successful sequel to the Stevenote? Photo: Jim Merithew/Cult of Mac

Nearly three years after Steve Jobs’ death, Apple’s keynotes have become pale imitations of their former glory. The last major keynote — November’s introduction of the iPad Air and Retina mini — was a major international snoozefest.

Utterly devoid of excitement, it served only to stoke the pervasive rumors of Apple’s lack of innovation after Jobs (which aren’t true, but nonetheless).

It’s time for Jony Ive to take over.

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Beats drops Solo encore before Apple takeover

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24 hours haven’t even passed since Apple announced it scooped up Dre’s bass-loving headphone company but that’s not stopping the Dr. and Iovine from busting out an encore to their most successful headphones yet.

This morning Beats revealed its replacing its popular Beats Solo headphones with the new Beats Solo² that not only offer better sound, they’re the most Apple-like set of cans we’ll see before Jony Ive gets his team on them.

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Schiller Says Samsung Has ‘Caused People To Question’ Apple Innovations

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Phil Schiller took to the stand yesterday for the second day of Apple’s latest patent trial with Samsung.

Schiller mostly rehashed the same defense he used when the two companies met in court last November, also over a patent dispute — namely that Apple was the company which took the risk developing the iPhone, and that Samsung’s copying has hurt the company.

“I believe it has caused damage for Apple in the marketplace,” Schiller said. “It has caused people to question some of the innovations we’ve created and Apple’s role as the innovator. That challenge is made harder in the copying.”

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Phil Schiller Will Take Stand Again In Next Round Of Apple-Samsung Battle

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Phil Schiller and possibly Scott Forstall are expected to make witness appearances for the next round of the Apple v. Samsung trial, when the two companies return to court in California in late March.

As Apple’s senior vice president of worldwide marketing, Schiller was the highest-profile witness to take the stand during the first jury trial in the patent case between Apple and Samsung in August 2012.

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Phil Schiller Says Merging OS X And iOS Would Be A ‘Waste Of Energy’

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According to Phil Schiller, merging the OS X and iOS operating systems would be a “waste of energy.”

Schiller was giving an interview with MacWorld on the eve of the Mac’s thirtieth anniversary. Asked about the chances of such a convergence, Schiller had the following to say:

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Apple’s Phil Schiller Wants To Remind You That Android Is A Malware Magnet

cisco 2014 security report

Today Apple’s Phil Schiller tweeted a link to Cisco’s 2014 Annual Security Report. The biggest takeaway from the report is that mobile malware is becoming much more prevalent on Android vs. any other platform.

Cisco has calculated that 99% of malware targeted Android last year. 71% of Android users came into contact with web-related malware while iOS only saw a 14% encounter rate. Last year, Schiller tweeted a link to another security report that said 79% of malware targeted Android in 2012.

Apple’s New Ad Campaign Shows “Life On iPad”

Apple’s New Ad Campaign Shows “Life On iPad”

It’s sometimes easy to forget just what a paradigm shift the tablet computer — and specifically the iPad — represents. Well, Phil Schiller just reminded us by tweeting a link to Apple’s latest “Life on iPad” campaign.

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Latest From iCourt: Phil Schiller Gets Snarky On The Stand In Patent Case Against Samsung

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Since Apple won a $1 billion lawsuit against Samsung for patent infringement last summer, both companies have been fighting to determine how the ruling will actually unfold. In March of this year, the presiding judge for the case subtracted $450 million from what Samsung owed Apple due to the jury’s miscalculations for damages.

The Apple vs. Samsung retrial kicked off earlier this week in California court, and Apple requested an additional $380 in damages from Samsung on top of the $600 million already owed. Samsung believes it should only have to pay Apple $52 million for infringing on five patents related to the iPhone.

Today Phil Schiller, Apple’s head of marketing, took the stand in court to talk about the iPhone’s importance to Apple, calling it a “bet-the-company” product. He also got pretty snarky about Samsung copying Apple.

Schiller began his testimony by recounting the original iPhone’s launch and the product’s success to date. He expressed frustration that Samsung started making phones that looked just like the iPhone after Apple started seeing success in the smartphone market. Schiller said he was “quite shocked” when he first saw the Samsung Galaxy. “My first thought was, ‘They’ve copied the iPhone.'”

These first few years of the iPhone’s existence have been “an incredibly important time” for Apple, said Schiller. And Samsung’s infringement has made it “harder for us to get new customers and bring them into our ecosystem.” The iPhone is Apple’s biggest money-maker by far. “At this point, it’s fair to say that most everyone at Apple works on iPhone,” said Schiller from the stand. “It’s our biggest product.”

While being cross-examined by Samsung’s lawyers, Schiller gave off a little Jobsian snark with his responses:

The retrial is expected to close next week.

Apple’s iPad Air And iPad Mini Keynote In Just 90 Seconds [Video]

Image Credit: Jessica Sales

Apple packed a lot into one hour and 20 minutes today, with announcements about OS X Mavericks, Macbook Pro, Macbook Air, Mac Pro, and the stars of the show: iPad Air and Retina iPad mini. We think that this is about an hour and 18 minutes too long to watch, though, so we’ve condensed it to around 90 seconds.

Here is the Apple iPad Air and iPad mini keynote, right from Yerba Buena, in just 90 seconds:

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