After getting tossed around by Samsung in the marketing ring the past few years, the NYPost reports that Apple is looking to Beats co-founder Jimmy Iovine to help it reignite its marketing magic, even if it means cutting ties on its 30-year partnership with TBWA.
Apple’s marketing chief, Phil Schiller, is ready to shake up the advertising world with is own army
No one makes commercials like Apple. Or no one did, until the last year or so when everyone from Samsung to Google has caught up to Cupertino’s marketing genius.
In a move to retake its marketing crown in 2014, Apple is thinking different than partnering with a traditional advertising agency by assembling its own massive internal marketing team, according to an AdAge report, and it could rival the world’s top firms that have been around for decades.
Moscone is ready for iOS 8 and OS X 10.10. Are you? Photos: Roberto Baldwin/The Next Web
After months of anticipation and countless rumors, Tim Cook and his merry band of Apple fellows are about to take the stage at San Francisco’s Moscone West to reveal the latest offerings coming out of Cupertino. It’s time for the Worldwide Developers Conference.
We’ll be covering the WWDC action here all morning with news and analysis on everything like iOS 8, OS X 10.10, Healthbook and whatever other goodies the mothership has prepared. The keynote starts at 10 a.m. Pacific, so bookmark this page and keep it open for a tidal wave of Apple news and insights.
This morning Beats revealed its replacing its popular Beats Solo headphones with the new Beats Solo² that not only offer better sound, they’re the most Apple-like set of cans we’ll see before Jony Ive gets his team on them.
Phil Schiller took to the stand yesterday for the second day of Apple’s latest patent trial with Samsung.
Schiller mostly rehashed the same defense he used when the two companies met in court last November, also over a patent dispute — namely that Apple was the company which took the risk developing the iPhone, and that Samsung’s copying has hurt the company.
“I believe it has caused damage for Apple in the marketplace,” Schiller said. “It has caused people to question some of the innovations we’ve created and Apple’s role as the innovator. That challenge is made harder in the copying.”
Phil Schiller and possibly Scott Forstall are expected to make witness appearances for the next round of the Apple v. Samsung trial, when the two companies return to court in California in late March.
As Apple’s senior vice president of worldwide marketing, Schiller was the highest-profile witness to take the stand during the first jury trial in the patent case between Apple and Samsung in August 2012.
Today Apple’s Phil Schiller tweeted a link to Cisco’s 2014 Annual Security Report. The biggest takeaway from the report is that mobile malware is becoming much more prevalent on Android vs. any other platform.
Cisco has calculated that 99% of malware targeted Android last year. 71% of Android users came into contact with web-related malware while iOS only saw a 14% encounter rate. Last year, Schiller tweeted a link to another security report that said 79% of malware targeted Android in 2012.
It’s sometimes easy to forget just what a paradigm shift the tablet computer — and specifically the iPad — represents. Well, Phil Schiller just reminded us by tweeting a link to Apple’s latest “Life on iPad” campaign.