Apple fans have been disappointed that the iPad mini cost $329, while other 7-inch tablets cost significantly less. Phil Schiller defended the price saying consumers will pay for a quality product. He’s right. Apple’s going to sell a gazillion iPad minis, but the reason for it’s higher price tag might have a lot more to do with problems manufacturing the touch screen.
According to Digitimes, Apple’s $329 price tag for the iPad mini is largely due to low yield rates for the device’s GF2 (DITO film) touch screen technology.
The iPad mini is a great looking device and all that, but people seemed to be pretty disappointed in the price point. While other 7-inch tablets usually start out in the $200-$250 price range, the iPad mini costs $329 for the base model.
After the keynote yesterday, journalists were given an opportunity to play with the newly announced Apple products, while Tim Cook and Phil Schiller mingled with the crowd. When asked about the higher-than-expected price tag of the iPad mini, and Schiller’s response was that people will pay more for a high quality product.
As is often the case with Apple products, feelings towards the new iPad mini were mixed following the Cupertino company’s special event in San Jose on Tuesday. Many were wowed by its good looks and tiny form factor, which still manages to run regular iPad apps just fine. While others were confused over its $329 price tag.
We had expected Apple to price the iPad mini along the same lines as cheap Android tablets, such as the Google Nexus 7 and the Amazon Kindle Fire, which sell for $200. We didn’t quite expect Apple to go quite that low, but we felt around $250 would be just about right.
Instead, Apple chose to ignore what its competitors were doing. You might say that this is a big mistake, and that the iPad mini doesn’t stand a chance against its 7-inch rivals. But many analysts feel the iPad mini will do just fine at $329.
Today’s iPad Mini event was incredible. Tim Cook and the gang just unleashed a tsunami of new Apple products on the world for the second straight month. Yes, the iPad Mini made an appearance, but there was so much more sweet stuff that it’s hard to keep up with all the details.
Rather than getting lost in the flood of thousands of different posts that will be written about the Apple event today, we’ve broken down all the necessary info into delicious bite-size information nuggets just for you, so you can know all the essentials.
Here’s everything that Apple announced at today’s keynote:
Owners of the new iPod Touch may spend a lot more time manually updating the brightness of their device because, unlike previous models, the iPod Touch doesn’t have an ambient light sensor or auto-brightness settings.
After checking the iPod Touch spec sheet, we found out yesterday that Apple left the sensor out on purpose. Why did they ditch it when users have come to expect it? According to a purported email from Apple VP Phil Schiller, the iPod Touch was just too dang for them to fit it in.
Some iPhone 5s are being delivered with chips like these.
The iPhone 5 has quickly become Apple’s fastest-selling iPhone of all-time, meaning it’s incredibly difficult to get hold of — even more than three weeks after its launch. And the situation is about to get a lot worse, according to Bloomberg.Apple has had to increase quality-control at Foxconn to prevent damaged devices with nicks and scratches from leaving the factory. As a result, iPhone 5 production rates have dropped.
Luckily, you now have an option. Coming in an attractive hardwood version or a choice of either regular or black aluminum, the Lightning Dock is a no-fuss, no-frills dock that works with or without a case and depends on the incredible strength of the new Lightning Connector to keep the iPhone upright.
It also works with the new fifth-generation iPod touch, and it’s pretty cheap: the hardwood version will only cost you $24.95, while the aluminum version is $10 more. That’s without an included Lightning cable: if you want them to ship you one, it’ll cost $20 more.
While the vast majority of us couldn’t be happier with our new iPhone 5s, a number of users who decided to purchase the black & slate model have noticed that its anodized aluminum finish is prone to chipping and scratching. Unfortunately, it’s not an isolated issue affecting a certain batch of black devices, either — it appears to be affecting them all.
Could this be an issue Apple quickly needs to address? No. Apparently not. According to the company’s senior vice president of worldwide marketing, Phil Schiller, those chips and scratches are “normal.”
Apple has issued a press release this morning confirming that iPhone 5 pre-orders topped two million units during its first 24 hours of availability. That’s more than double the record held by the handset’s predecessor, the iPhone 4S, and Apple has warned that while the majority of pre-orders will be delivered on launch day, September 21, “many” are scheduled to be delivered in October.
Phil Schiller unveiled the iPhone 5 to the world earlier today.
One of the glaring omissions in Apple’s iPhone 5 keynote was any mention of NFC. The rumor mill had suggested that the iPhone 5 would come with NFC (Near Field Communications) tech for mobile payments, but the rumor ended up getting squashed in the weeks leading up to today’s event.
So why no NFC in the iPhone 5? According to Apple VP of Worldwide Marketing Phil Schiller, Passbook in iOS 6 is enough for what Apple wants to accomplish in the virtual wallet space right now. In a brief interview today, Schiller talked about NFC, and why Apple decided on the new Lightning dock connector.
![Everything Apple Announced At Today’s iPad Mini Event [Mega-Roundup]](http://cdn.cultofmac.com/wp-content/uploads/2012/10/Screen-Shot-2012-10-23-at-12.52.18-PM.jpg "Screen Shot 2012-10-23 at 12.52.18 PM")
