Apple marketing chief Phil Schiller has joined the board of gene sequencing company Illumina. The California-based firm is the most significant in the life science industry, currently manufacturing around 90 percent of the machines used for gene sequencing today.
Starting next week, Apple will roll out major changes to the App Store that will effect how — and how much — you’ll pay for some of your favorite apps.
In a rare interview ahead of next week’s Worldwide Developers Conference, Apple VP of Marketing Phil Schiller talked about the company’s “renewed focus and energy” on the App Store. He also outlined key changes that will be unveiled during Apple’s WWDC keynote on June 13 in San Francisco.
Among the many changes coming to the App Store are search ads for apps, better revenue-sharing for developers, and new incentives for app makers to switch to subscription-based models.
Small was the new big at Apple’s “Let us loop you in” keynote today. And while some felt the 64-minute unveiling was the most snooze-worthy event ever, Apple used it to unleash the most important iPad its made since the original tablet launched in 2010.
The new 9.7-inch iPad Pro is much more than just a smaller variant of the 12.9-inch super slate Apple came out with last year. It’s a machine built to target Apple’s next big customer pool: the 600 million people still using 5-year-old PCs.
“That’s just sad,” Apple VP Phil Schiller said onstage, describing the unfortunate souls toiling with aging Windows machines. And the new, right-sized iPad Pro is exactly what those people need.