All items tagged with "Phil Schiller"

Tim Cook takes ice bucket challenge at Apple HQ beer bash

timcookbeerbash

Bring on the ice, ice baby!

Tim Cook has gladly accepted Phil Schiller’s challenge to douse himself with a bucket of ice in order to get out of a $100 donation to ALS charities. Only instead of doing ice bucket challenge from the comfort of a beach chair, Cook made a party of it while Apple employees got turnt up with at the beer bash celebration for Diversity week.

Take a look:

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Apple’s Phil Schiller dumps a bucket of ice cold water on his head

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If you’ve been on the Internet at all over the last few days, you’ve probably heard about the Ice Bucket Challenge. The idea is simple. Someone challenges you online to dump a bucket of ice water all over your head. If you choose not to do so within 24 hours, you are asked to donate $100 to a charity to fight Lou Gehrig’s Disease.

Speaking as an observer, I can say conclusively that the Ice Bucket Challenge is best when accepted by buxom 19-year-olds in string bikinis. But watching Apple’s Senior Vice President Of Marketing dumping a bucket of ice water on his head? Definitely a close second.

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Apple welcomes Beats to the family as $3 billion acquisition is finalized

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Apple today officially welcomed Beats Music and Beats Electronics to its family, along with Beats co-founders Jimmy Iovine and Dr. Dre, following its $3 billion takeover back in May.

“Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do,” reads an announcement on Apple.com, while those buying products from the Beats website will now be routed through the Apple Store.

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Apple wants Jimmy Iovine to reignite its marketing magic

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If there’s one thing we learned during the World Cup (other than ze Germans are relentlessly brilliant machines), it’s that Beats has some of the best damn marketing on the planet, and Apple really, really needs its help.

After getting tossed around by Samsung in the marketing ring the past few years,  the NYPost reports that Apple is looking to Beats co-founder Jimmy Iovine to help it reignite its marketing magic, even if it means cutting ties on its 30-year partnership with TBWA.

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This is war: Apple readies massive marketing army

Apple's marketing chief, Phil Schiller, is ready to shake up the advertising world

Apple’s marketing chief, Phil Schiller, is ready to shake up the advertising world with is own army

No one makes commercials like Apple. Or no one did, until the last year or so when everyone from Samsung to Google has caught up to Cupertino’s marketing genius.

In a move to retake its marketing crown in 2014, Apple is thinking different than partnering with a traditional advertising agency by assembling its own massive internal marketing team, according to an AdAge report, and it could rival the world’s top firms that have been around for decades.

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Liveblog: Get your WWDC on with Cult of Mac

Are you ready for iOS 8?

Moscone is ready for iOS 8 and OS X 10.10. Are you? Photos: Roberto Baldwin/The Next Web

After months of anticipation and countless rumors, Tim Cook and his merry band of Apple fellows are about to take the stage at San Francisco’s Moscone West to reveal the latest offerings coming out of Cupertino. It’s time for the Worldwide Developers Conference.

We’ll be covering the WWDC action here all morning with news and analysis on everything like iOS 8, OS X 10.10, Healthbook and whatever other goodies the mothership has prepared. The keynote starts at 10 a.m. Pacific, so bookmark this page and keep it open for a tidal wave of Apple news and insights.

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How Apple can rekindle the magic of the Stevenote

Photo: Jim Merithew/Cult of Mac

How can Apple craft a successful sequel to the Stevenote? Photo: Jim Merithew/Cult of Mac

Nearly three years after Steve Jobs’ death, Apple’s keynotes have become pale imitations of their former glory. The last major keynote — November’s introduction of the iPad Air and Retina mini — was a major international snoozefest.

Utterly devoid of excitement, it served only to stoke the pervasive rumors of Apple’s lack of innovation after Jobs (which aren’t true, but nonetheless).

It’s time for Jony Ive to take over.

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Beats drops Solo encore before Apple takeover

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24 hours haven’t even passed since Apple announced it scooped up Dre’s bass-loving headphone company but that’s not stopping the Dr. and Iovine from busting out an encore to their most successful headphones yet.

This morning Beats revealed its replacing its popular Beats Solo headphones with the new Beats Solo² that not only offer better sound, they’re the most Apple-like set of cans we’ll see before Jony Ive gets his team on them.

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Schiller Says Samsung Has ‘Caused People To Question’ Apple Innovations

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Phil Schiller took to the stand yesterday for the second day of Apple’s latest patent trial with Samsung.

Schiller mostly rehashed the same defense he used when the two companies met in court last November, also over a patent dispute — namely that Apple was the company which took the risk developing the iPhone, and that Samsung’s copying has hurt the company.

“I believe it has caused damage for Apple in the marketplace,” Schiller said. “It has caused people to question some of the innovations we’ve created and Apple’s role as the innovator. That challenge is made harder in the copying.”

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Phil Schiller Will Take Stand Again In Next Round Of Apple-Samsung Battle

Phil-Schiller-iPad-mini

Phil Schiller and possibly Scott Forstall are expected to make witness appearances for the next round of the Apple v. Samsung trial, when the two companies return to court in California in late March.

As Apple’s senior vice president of worldwide marketing, Schiller was the highest-profile witness to take the stand during the first jury trial in the patent case between Apple and Samsung in August 2012.

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