What happened to Apple’s marketing magic?


When will we see another "1984?"
Photo: Ste Smith/Cult of Mac

Chances are you can vaguely remember the last Apple ad you saw, but do you remember it in the same way you remember the company’s “1984” commercial for the original Macintosh, or its wonderful “Think Different” campaign? It’s been a while since we saw anything quite as iconic.

Friday-Night-Fights-bug-2Apple still creates great commercials we can’t help but talk about, but many fans would say those ads aren’t as good as they once were. Has Apple lost its marketing magic, or is it just too difficult to create truly iconic ads in the digital age?

Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over these questions and more!

Custom Lego minifigs put Jobs, Woz, and Cook on your desk


Apple custom Lego minis
If you really wanted, you could stage your own Apple keynote address in Lego form.
Photo: FamousBrick

A company that specializes in making Lego-ized versions of tech-world giants is offering minifigures based on Apple co-founders Steve Jobs and Steve Wozniak, current CEO Tim Cook, and some people who work for other companies, if you want to be all diverse about it.

The figures won’t even set you back that much, really. Depending on how much you value plastic that looks like people.

Apple still has no intention of merging OS X with iOS


Apple's not ready to go down the Microsoft route just yet.
Photo: Microsoft

The new Magic Trackpad 2 introduced Force Touch to the iMac, but Apple’s not ready to embrace the concept of a Mac touchscreen — and according to Phil Schiller, it’s unlikely to do so anytime soon.

We’ll take that as a “no” for anyone dreaming of an iOS/OS X hybrid.

Steve Jobs’ co-workers share fondest memories of Apple co-founder


What was it really like to work for Steve Jobs?
What was it really like to work for Steve Jobs?
Photo: Jigsaw Productions

Today is the fourth anniversary of Apple co-founder Steve Jobs’ passing, and as has become tradition on October 4, some of his closest co-workers are sharing their fondest memories of what it was like working alongside him.

Tim Cook, Phil Schiller, Eddy Cue, Andrea Jung and Bud Tribble all shared short essays with Apple employees this morning on the company’s intranet. To commemorate Jobs’ legacy, Tim Cook told employees in an email to stop older executives today and ask what Jobs was really like.

With controversial movie Steve Jobs set for release later this month, Jobs’ co-workers’ essays provide a look at aspects of the visionary Apple CEO’s personality that those who only knew him through the public eye probably missed.

Here’s what Jobs’ friends had to say about working with him: