Phil Schiller took to the stand yesterday for the second day of Apple’s latest patent trial with Samsung.
Schiller mostly rehashed the same defense he used when the two companies met in court last November, also over a patent dispute — namely that Apple was the company which took the risk developing the iPhone, and that Samsung’s copying has hurt the company.
“I believe it has caused damage for Apple in the marketplace,” Schiller said. “It has caused people to question some of the innovations we’ve created and Apple’s role as the innovator. That challenge is made harder in the copying.”
Phil Schiller and possibly Scott Forstall are expected to make witness appearances for the next round of the Apple v. Samsung trial, when the two companies return to court in California in late March.
As Apple’s senior vice president of worldwide marketing, Schiller was the highest-profile witness to take the stand during the first jury trial in the patent case between Apple and Samsung in August 2012.
Today Apple’s Phil Schiller tweeted a link to Cisco’s 2014 Annual Security Report. The biggest takeaway from the report is that mobile malware is becoming much more prevalent on Android vs. any other platform.
Cisco has calculated that 99% of malware targeted Android last year. 71% of Android users came into contact with web-related malware while iOS only saw a 14% encounter rate. Last year, Schiller tweeted a link to another security report that said 79% of malware targeted Android in 2012.
It’s sometimes easy to forget just what a paradigm shift the tablet computer — and specifically the iPad — represents. Well, Phil Schiller just reminded us by tweeting a link to Apple’s latest “Life on iPad” campaign.
Since Apple won a $1 billion lawsuit against Samsung for patent infringement last summer, both companies have been fighting to determine how the ruling will actually unfold. In March of this year, the presiding judge for the case subtracted $450 million from what Samsung owed Apple due to the jury’s miscalculations for damages.
The Apple vs. Samsung retrial kicked off earlier this week in California court, and Apple requested an additional $380 in damages from Samsung on top of the $600 million already owed. Samsung believes it should only have to pay Apple $52 million for infringing on five patents related to the iPhone.
Today Phil Schiller, Apple’s head of marketing, took the stand in court to talk about the iPhone’s importance to Apple, calling it a “bet-the-company” product. He also got pretty snarky about Samsung copying Apple.
Schiller began his testimony by recounting the original iPhone’s launch and the product’s success to date. He expressed frustration that Samsung started making phones that looked just like the iPhone after Apple started seeing success in the smartphone market. Schiller said he was ”quite shocked” when he first saw the Samsung Galaxy. “My first thought was, ‘They’ve copied the iPhone.’”
These first few years of the iPhone’s existence have been “an incredibly important time” for Apple, said Schiller. And Samsung’s infringement has made it “harder for us to get new customers and bring them into our ecosystem.” The iPhone is Apple’s biggest money-maker by far. “At this point, it’s fair to say that most everyone at Apple works on iPhone,” said Schiller from the stand. “It’s our biggest product.”
While being cross-examined by Samsung’s lawyers, Schiller gave off a little Jobsian snark with his responses:
Schiller on Samsung gaining while other android makers lost share. “One is copying. the other are not copying… as much.” #icourt
Apple packed a lot into one hour and 20 minutes today, with announcements about OS X Mavericks, Macbook Pro, Macbook Air, Mac Pro, and the stars of the show: iPad Air and Retina iPad mini. We think that this is about an hour and 18 minutes too long to watch, though, so we’ve condensed it to around 90 seconds.
Here is the Apple iPad Air and iPad mini keynote, right from Yerba Buena, in just 90 seconds:
Apple and Samsung are headed back to San Jose on November 12 to clash again over the retrial of their billion-dollar patent lawsuit that Apple won in 2012, and it looks like Scott Forstall might be coming back to testify as a witness for Apple.
The jury originally rewarded Apple $1.05 billion in damages, but after finding some errors in the awards, Judge Lucy Koh has cut $450 million from Apple’s award. Samsung and Apple filed a joint pretrail statement that listed the potential witnesses that might be called and both Scott Forstall and Apple’s marketing chief, Phil Schiller appeared on the list after both were witnesses at the orignal trial, before Forstall was fired.
Apple has today announced Logic Pro X, the most advanced version of Logic Pro to date, which boasts a new interface, new creative tools for musicians, and an expanded collection of instruments and effects. Logic Pro X also introduces new features like Drummer and Flex Pitch, and Logic Remote, which lets you play and control Logic Pro X from your iPad.