From pop-up kiosks in up-scale luxury department stores to focusing more on the fashion press than the tech pages, it’s been fascinating to watch the unorthodox way in which Apple is choosing to spread the word about its upcoming Apple Watch: attempting to make it into this summer’s must-have item.
During Monday’s episode of The Voice, the next step of this roll-out was revealed, as Pharrell Williams — acting as a judge on the show — was spotted wearing the device, without a supervising Apple engineer or PR bod in sight.
Hey, as fashion items go, it makes a change from giant hats, at least!
Could more exclusives be in iTunes’ future? Photo: Jim Merithew/Cult of Mac
Beats co-founder Jimmy Iovine is in fresh talks with the world’s top musicians, in hopes of landing more exclusive album deals for iTunes, reports The New York Post.
Apple is looking to replicate the success Beyonce had with her exclusive iTunes album in December 2013, by signing other hot artists to drop their albums early on Beats Music and iTunes. But according to industry sources, the idea of artists making side deals with streaming services is not going over well with record label executives.
The pop star has been Apple-happy ever since he swapped his BlackBerry for a solid gold iPhone. His smash Academy Award-nominated Happy also showed he has global reach - check out the YouTube versions from Iran to Britain. Photo courtesy Back Lot Music, under license to Columbia Records.
Apple should consider stealing AOL’s digital prophet. If nothing else, it would be a sartorial/coiffurial break from the casual monotony Cupertino execs unfailingly sport during keynotes. Photo: David Shing/Instagram
We had a brainwave after seeing the soccer star featured in the latest Beats by Dre ad. The Brazilian forward who plays in Barcelona has already acted as ambassador for his home country's pop music; why not for Apple? Photo courtesy Beats Electronics
“It's not the consumers' job to know what they want,” Steve Jobs once famously said. An entire generation of teens didn’t know they gave an OMG about American history until John Green came along with his fast-moving, pithy Crash Course videos. Green could further stack the deck on Apple’s education efforts, ensuring the company stays relevant for generations to come. Photo courtesy Crash Course
Her standup routines frequently put technology under the microscope. Whether it’s an emergency stylist for selfies or sexting Amy Schumer's got a real feel for how Apple changes our lives. Also, she’s all about sex. Apple should grow up and stop pretending to be Disney. Photo courtesy Comedy Central
Because he is a futurist without having to call himself one, the author of The Better Angels of Our Nature and The Stuff of Thought would be an excellent counterweight to Google’s guru Ray Kurzweil. Photo: Rebecca Goldstein/Wikipedia CC
In the driver’s seat of Tesla, the tech veteran of PayPal and SpaceX has shown he can think different. Plus, Elon Musk's recent move to allow Tesla patents to be used by anyone in good faith is a world away from the senseless bickering over rectangles in the Apple-Samsung patent war. Photo: Zobacz Zasady/Wikipedia CC
For staff morale, we nominate the wisecracking star of Groundhog Day and Ghostbusters. Plus, Bill Murray's seeming ability to pop up everywhere — from a couple’s engagement photo to The New Yorker — could only be good publicity for Apple. Photo courtesy Columbia Pictures
As former secretary of state and one-time first lady, Hill fits the bill for Apple thought leader in many ways, since the job requires “experience indirectly managing and influencing a global, diverse team” and “a proven track record of working well with all levels of leadership.” Plus, working for Apple has gotta be more fun than running for president. Photo: U.S. Department of State
Apple is looking to hire a thought leader. While the actual job listing — blah blah blah “execution of critical sale reporting projects” blah blah blah — sounds about as exciting as a new ink cartridge, the idea of a thought leader role at a company like Apple is worth pondering.
Ever since the death of co-founder Steve Jobs, there’s been much speculation and hand-wringing over who could assume his role as Apple’s foremost visionary. Although no one can ever fill his New Balances, we’ve rounded up a short list of leaders who might kick the Cupertino company in a new direction.
Who do you think should drive Apple’s big ideas? Check out our picks in the gallery above, then nominate yours in the comments below.