Lights, camera, Apple: Cupertino makes music videos for Apple Music stars

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Pharrell launched his latest jam on Apple Music.
Pharrell launched his latest jam on Apple Music.
Photo: Apple

Apple is getting one step closer to becoming its own record label by creating its own artistic content — having recently produced in-house music videos for top-name artists such as Drake, Eminem and Pharrell.
The videos — which include Em’s “Phenomonal” and Pharrell’s “Happy” — debuted on Apple Music. Future artists Apple will reportedly be producing videos for include M.I.A., Purity Ring, Diddy and James Bay.

Drake, Elton John, and Pharrell will have their own Beats 1 shows

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Beats 1 will be the first channel to announce MTV's 2015 VMA nominees.
Beats 1 delivers 24/7 internet radio.
Photo: Apple

Apple is planning to launch its new streaming music service in less than a week and the company plans to pack a lot of star power to get iOS users to tune in.

As part of the new Apple Music service, Beats 1 Radio will use a host of celebrities to plan and host their own music shows that will touch on everything from golden oldies brought to you by Elton John, to hip new Millennial songs with teen Jaden Smith spinning the discs.

Pharrell Williams is on Team Taylor in battle vs Apple Music

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Pharrell's got Taylor Swift's back
Pharrell's got Taylor Swift's back
Photo: The Voice

Pharrell Williams has been Apple’s BFF lately, but when it comes to the battle between Apple and Taylor Swift, Skateboard P is on Team Taytay.

The eleven-time Grammy award winning artist spoke at the Cannes Lions Festival today (where Apple just scooped up a big award), and said that what Taylor did was a great thing for music.

Apple Music teases exclusive Pharrell song ahead of June 30th launch

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Pharrell launched his latest jam on Apple Music.
Pharrells got some new jams for Apple Music
Photo: Apple

Apple Music is ready to launch in just seven days, and it looks like it’s coming with some exclusive songs too.

Pharrell tweeted out a short video of an unreleased song ‘Freedom’ this morning. Based on the tweet, it looks like the song could be part of a new album that’s coming exclusively to Apple Music.

Check out a short snippet of it below:

Pharrell sure is ‘Happy’ to show off his Apple Watch

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Photo:
Jealous much? Photo: NBC/Jonathan Shell

From pop-up kiosks in up-scale luxury department stores to focusing more on the fashion press than the tech pages, it’s been fascinating to watch the unorthodox way in which Apple is choosing to spread the word about its upcoming Apple Watch: attempting to make it into this summer’s must-have item.

During Monday’s episode of The Voice, the next step of this roll-out was revealed, as Pharrell Williams — acting as a judge on the show — was spotted wearing the device, without a supervising Apple engineer or PR bod in sight.

Hey, as fashion items go, it makes a change from giant hats, at least!