All items tagged with "pharma"

The iPad Helps Pharmaceutical Reps Influence Prescribing Practices Among Doctors

The iPad Helps Pharmaceutical Reps Influence Prescribing Practices Among Doctors

Study shows growing number of pharmaceutical reps using iPads.

We talk about the iPad’s role in healthcare pretty regularly. Many physicians and health care practices have found innovative ways to integrate the iPad into daily patient interactions. According to a new study, the pharmaceutical industry has discovered that the iPad is an excellent tool for promoting new medications and that it can influence the prescribing habits of doctors.

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