If you had to guess which of EA’s retail partners made it the most cash last quarter, you’d probably say Best Buy, GameStop, or another game store. But you’d be wrong. EA’s biggest partner last quarter was actually Apple, which helped it reach $90 million in sales on smartphones and tablets.
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Remember The Simpsons: Tapped Out? It was a free iOS game from EA that launched earlier this year, but it only spent a short time in the App Store because it became so popular that EA’s servers couldn’t handle it and it was pulled. The company promised, however, that it would return, and it’s making its comeback this month.