How quickly WWDC sold out this week – less than two hours and before many developers on the west coast were even out of bed – raises some interesting questions for Apple. Could the company have handled the announcement better? Should Apple allow more than 5,000 developers to attend? Is the current model for WWDC, which was adopted years ago, still viable given the stratospheric success that Apple has experienced over the past few years?
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This year’s WWDC track listing has a focus that seems evenly split between between OS X and iOS development. There’s also a fairly even amount of material for both experienced Mac and iOS developers as well as those new to developing for Apple’s platforms. One track that Apple appears to have axed from WWDC 2012, however, is the IT or enterprise technologies track.
An IT or enterprise technology track has not been a guaranteed WWDC staple, but Apple has offered several times over the past decade. The track, which typically comprises the only non-developer events at WWDC, has always offered large enterprises and IT professionals things that they rarely get from Apple – a roadmap or sense of where Apple is heading technologically as well as insights from Apple engineers and other Apple-focsed IT professionals.