Pebble’s Steel Facelift Wants To Make Smartwatches Cool [CES 2014]

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CES 2014 bug LAS VEGAS — Not to be confused with “Blue Steel” from Zoolander, the Pebble smartwatch brand is branching out into the more premium, classic world of timepieces with Pebble Steel.

Announced today at CES, Pebble’s new watch has the same OS current owners know, but the physical materials have been upgraded from plastic to CNC-machined stainless steel. With a new developer SDK and its own app store on the near horizon, Pebble is leading the smartwatch race. But does it have what it takes to make the smartwatch cool?

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Pebble Smartwatch Gets Its Own App Store Next Year

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Pebble Smartwatch App Finally Gets Support For Email Notifications In iOS

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