Apple’s new ad shows why iPad Pro is a great computer

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Is the iPad Pro a true PC replacement?
Is the iPad Pro a true PC replacement?
Photo: Apple

What’s a computer?

That’s the latest brain buster Apple is asking fans in its latest iPad Pro ad that showcases how the giant tablet can replace a PC thanks to its keyboard, touchscreen and Apple Pencil. The short new ad covers iPad Pro’s multitasking capabilities, too, with shots of Slide Over and picture-in-picture that reimagine what you can do on an iPad.

Check it out:

Why do some folks hate Apple? It’s complicated.

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Mac Man tries to gobble up all the Apples.
Mac Man tries to gobble up all the Apples.
Illustration: Ste Smith/Cult of Mac

Cult of Mac 2.0 bugYou don’t see long lines for the latest Lenovo PC or LG Android phone. But take a quick peek on the internet and you’ll find plenty of people lining up to say how much they hate Apple.

Every successful person or company has its critics, but the expressions of vitriol for Apple are more complex than the popular refrain ‘haters gonna hate’.

When will Apple take gaming seriously? [Friday Night Fights]

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Gaming isn't great on most Apple devices.
Photo: Ste Smith/Cult of Mac

Less than two weeks after making its debut, Pokémon Go is already the most popular mobile game in U.S. history, earning developer Niantic millions of dollars every day. Apple takes a 30 percent cut of that, but is it doing enough to make gaming great on its own platforms?

Friday Night Fights bug It’s hard to argue gaming could be better on iPhone and iPad — though we could use better gaming accessories — but platforms like tvOS and macOS seem somewhat neglected. With Mac sales finally falling, should Apple do more to appeal to gamers?

Join us in this week’s Friday Night Fight as we throw virtual hands over gaming on Apple devices.

Beastly all-in-one proves the iMac could be great for gaming

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The Aura is spectacular inside and out.
Photo: Digital Storm

Apple doesn’t have gamers in mind when choosing components for its latest Macs, but PC maker Digital Storm has proven that it’s possible to build a beastly gaming rig into the iMac’s gorgeous all-in-one form factor.

Check out the company’s stunning new Aura PC, which puts NVIDIA’s latest GTX 1080 graphics card behind a 34-inch curved display.

Is it time for Apple to ditch the MacBook Air? [Friday Night Fights]

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Isn't the MacBook Air too good to go?
Photo: Ste Smith/Cult of Mac

Apple could be about to kill its most popular notebook. According to reliable KGI Securities analyst Ming-Chi Kuo, the company is planning to ditch the MacBook Air and add a 13-inch MacBook to its lineup as a replacement.

FNF-bugThe original ultraportable is starting to look a little long in the tooth. Having gone without an update for over a year, it is Apple’s only laptop without a Retina display, a Force Touch trackpad, and Thunderbolt 3 connectivity.

But is it really time to let it go, or does it just need a refresh? Join us in this week’s Friday Night Fight as we battle it out over whether the MacBook Air has a place in Apple’s future.