Apple pushes iPad Pro as PC killer in new ads

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The iPad Pro comes with LTE.
The iPad Pro comes with LTE.
Photo: Apple

Apple’s latest advertising campaign for the iPad Pro touts how well the tablet works as a PC replacement.

The funny new ads, released today, use real tweets from real people to highlight how the iPad Pro excels over old-school computers in areas like speed, Wi-Fi, productivity and viruses. Each clip is only 15 seconds long — and they all exhibit a playful tone that’s similar to the old “Get a Mac” campaign.

Watch all four right here:

Why has the past decade of PCs been so boring? [Friday Night Fights]

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fnf
Are you still excited by PCs?
Photo: Ste Smith/Cult of Mac

As a pioneer of personal computing, Apple’s first machines changed the way we looked at computers. In the years that followed, the company broke new ground with incredible innovations that its rivals couldn’t have dreamed of.

Friday Night Fights bugThings have been a little different over the past decade or so. Apple’s innovations haven’t been quite as forthcoming, and while some would say its rivals are catching up, others would argue that the PC industry as a whole has become somewhat boring.

So, why has personal computing gone stagnant? Join us in this week’s Friday Night Fight as we battle it out!

New Mac malware targets Microsoft Word users

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Mac-macro-malware
Beware bogus Word macros.
Screenshot: Patrick Wardle.

After spreading viruses among Windows PCs for years, malicious Microsoft Word documents are now infecting Macs.

The files contain a macro that silently executes in the background and downloads an application that can monitor webcams, steal passwords, read browser history and more.

Steam holiday sale kicks off December 22

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Steam-holiday
It's that time of the year again!
Photo: Cult of Mac

Christmas is a great time to pick up cheap games for Mac and PC on Steam, with big discounts on the latest titles and timeless classics. According to a new leak, this year’s sale will kick off on Thursday, December 22.

Mac sales no longer defy faltering PC industry

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macOS Sierra
Mac sales may fall for their fourth year-on-year quarter in a row.
Photo: Ste Smith/Cult of Mac

The days of Macs avoiding the fate of the rest of the ailing PC industry may be over.

Analysts who have filed their predictions for Apple’s quarterly earnings call, which is coming tomorrow, think Mac sales finally failed beat those of PC competitors. And they’re expecting to see Apple’s fourth consecutive year-over-year quarterly decline in Mac sales.